Patrick Michalski Email & Phone Number

Overall responsibility for the distribution of national, regional and locally produced Trader Publishing Company publications within west and central Florida. Responsible for growing brand and product revenue, market share and profit. Responsible for the recruiting, hiring, training and supervising the professional development of employees. Responsible for contracting with independent contractors for distribution services in a Direct Store Delivery system. Responsible for establishing and maintaining excellent customer relationships. Make effective sales presentations for new business development.- Opened the following accounts in my geography; Wal-Mart, Albertsons and Sweet bay supermarkets.- Worked with the following chain stores to improve merchandising and sales; Seven Eleven, Circle K, Race Track, Hess, Speedway and Rally stores.- Bucked the company trends by producing unit sales growth and sales increases in 2003, 2004 and 2005.

Direct the efforts of a group of Sales Representatives in a commercial advertising sales organization. My primary responsibilities are the attainment of sales goals, client relationship building, the management of cost of sales, and the hiring, training and deployment of personnel. - Achieved a twenty two percent increase in sales revenue for my district. - Operated within expense budget.

Coordinate the following activities, with six District Sales Managers and one hundred Route Sales Representatives in, southwest and central Florida.- Source, hire and coordinate the training process of all full and part time employees. - Direct relief salespeople throughout the area based on business needs. - Track and facilitate on plan performance of key field level selling expenses. - Ensure route productivity; point person for the area office in facilitating route engineering. - Order and maintain permanent and temporary display equipment inventories. - Lead business planning teams at two distribution centers in determining product, equipment and personnel needs.

Annual sales responsibility of $11mm, expense plan of $110m. Direct responsibility for trade management and operations functions. Managed a work force of 27 to 37 route sales representatives; maintained two operating locations. - Zone leading sales results all three years. - Design and facilitate sales meetings establishing route goals and quotas.- Coach and motivate route sales representatives to implement and exceed company goals and objective - Call responsibility on district manager and store level for the supermarket channel.

Annual sales responsibility of $4.4mm, expense plan of $44m. Managed a sales force of fourteen Route sales representatives. Maintained four rural operating locations.- Implemented a new sales district of $1.5mm.- Consistently exceeded sales objectives while operating within expense budget.- Set up four outlying bin locations in the Heartland.

Provided superior service to convenient stores, mass merchandisers and super markets in Naples Florida. Produced double digit sales growth for three consecutive years through consultative selling. Promoted to District Sales Manager in Manatee/Highlands counties.