Patrick M. Email & Phone Number

Texas, United States

London, Gb

Led the Customer Analytics practice for clients in the Retail, Consumer Products and Media industries. Responsible for guiding teams focused on leading client engagements, supporting business development efforts with targeted accounts and spearheading innovation efforts with technology alliance partners. In this role, I would lead cross-functional teams of consulting professionals to develop & deliver Advanced Analytics & Machine Learning based solutions for clients focused on customer engagement, loyalty, audience targeting and marketing effectiveness. Served as and subject matter leader for a specialized practice focused on program evaluation pertaining to the application of machine learning and artificial intelligence algorithms for media measurement, brand safety, risk management and audience targeting to evaluate consistency with industry guidelines and accreditation standards. Activities included leading extensive audits of technology, data science, analytics and machine learning infrastructures for major digital/social media providers and media measurement services seeking.

Led a team responsible for servicing and growing a portfolio of accounts providing marketing and sales analytics services for clients in the retail, consumer goods and entertainment industries. Primary responsibilities included business development, client management and associated operational activities, including leading the delivery and implementation of ecommerce and digital marketing solutions.

Usa, Us

Co-led the development and growth of the Customer Analytics & Insights practice in support of the consumer products and retail service lines. Collaborated to develop all materials, author operational guidelines and secure third party partnerships required to implement a set of new market offerings and solutions to support a broader initiative to engage clients’ marketing organizations. Established five distinct client engagements with a TCV of over $5MM including two multi-disciplinary advisory engagements to provide managed analytics services for clients in the CPG & Retail industries.

Chicago, Il, Us

Led the COEs and operational teams charged with providing advanced analytics and advisory services for major global CPG firms in the areas of marketing productivity, digital media strategy, revenue management, consumer dynamics, category architecture and longer term business forecasting. Held operational budget and revenue responsibilities to support overall growth objectives for the Advanced Analytics division. Directly managed 6+ VP-level reports leading a global team of 90+ analysts, consultants and database engineers. Led/engaged in several key initiatives delivering new product/service offerings with respect to marketing productivity, brand portfolio management and category architecture. Led account teams and managed senior relationships for several key clients meeting portfolio performance targets every year.

Culver City, Ca, Us

Led the team responsible for providing analytical research services on behalf of clients in the Digital Entertainment, Television, Consumer Package Goods, Travel & Leisure and Advertising industries for a leading marketing research company. Manage a team strategic analysts and marketing scientists, lead design of client based research programs, engage in business development efforts and develop syndicated research products from conception through marketing and sales planning.

Atlanta, Ga, Us

Managed budget, staff and supplier relationships for the purpose of developing analytical applications in support of brand business unit performance management, retail performance management, annual business plan formulation and five-year strategic plan development.Led efforts to provide custom research services on behalf of brand business units and company wide initiatives. Projects included; sales portfolio analysis, market segmentation, evaluations of consumer product acceptance, consumer-based advertising testing & analysis, and brand tracking. Designed and implemented the analytical component for development of the company’s five-year growth strategy. Initiated project plan, managed data analysis and developed strategic insights for informing overall growth plan. Presented insights to Senior Executives to secure support for strategic plan and worked with business unit managers to identify key initiatives necessary to meet annual growth goals consistent with desired strategies.

Ph.D., Political Science/International Economics

Bachelor’S Degree, Political Science, Economics