Vice President, Sales & Marketing
Fulton, Maryland, Us
As Vice President of Sales & Marketing at CyberVista, I led our team in the delivery of cybersecurity training solutions that meet executives and practitioners where they are. CyberVista takes a data-first approach to training, giving cybersecurity leaders confidence in their current personnel strengths and weaknesses and a metrics-driven path for implementing training that shows quantifiable ROI.• Oversaw cybersecurity training solutions go-to-market strategy, planning, business development, lead generation, prospecting, presentations, proposals, contracts, negotiations, forecasts, metrics, reports, account management, sales budget, and staff.• As executive team member, advised CEO and board of directors on strategy, development, products, services, and markets.• Recruited, trained, evaluated, and developed sales, marketing, lead generation, channel partner, sales engineering, and sales operations staff.• Developed annual and long-term sales acquisition, account retention, revenue, profit, and market growth goals.• Developed and managed market segmentation, sales prospecting and messaging, compensation, sales commission, territory planning, and industry verticals within the enterprise, small and mid-market, government, and higher education markets.• Created and developed sales operations processes and functions, including tools such as Salesforce CRM, Outreach, ZoomInfo, LinkedIn Sales Navigator, HubSpot, and other marketing automation technology.• Solutions adviser and advocate for clients investing $100K to $1M+.