- Monitoring and analyzing market trends and competitor activity.- Developing and managing the budget for growth initiatives.- Developing and implementing effective pricing & go-to-market strategies.- Identifying and pursuing new business opportunities, including partnerships, acquisitions, and market expansion.- Data collection & Analysis- Enabling digital transformation throughout the organization.- Discover and prioritize strategic growth opportunities -

- Developing and implementing Bryt-Knowledge’s social media strategy and social content, including writing and editing of social content, development of social media campaigns, community management, and engagement.- Developing and managing online marketing activities such as SEO/SEM, social media marketing, display ads, content marketing, and other digital tools to maximize ROI.- Working with Marketing Assistants to manage, execute and optimize traditional campaigns into digital marketing campaigns.- Monitoring campaign success metrics using social networking analytics tools (e.g. using Google Analytics, Flurry, BrandWatch, Facebook & Twitter Analytics, GDN & Google AdWords Analytics)- Managing the growth and engagement of online audiences via social media including, but not limited to Facebook, Twitter, LinkedIn, YouTube, Instagram, and blogs.- Developing digital content, creative, and user interfaces.- Copy-writing.- Conduct online advocacy and open stream for cross-promotions on all digital media platforms, that is social media and website on and offsite search engine optimization (SEO).- Manage the design and creation of promotions and Digital advertising campaigns.- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Digital Media CampaignsThe role includes driving the group's Sales and Marketing strategy with an emphasis on financial inclusion.

Managing Social Media accounts, Content Writing, Concept Development, Graphics Design, Web Design, SEO, Google AdWords, Copywriting, Writing feature articles, Campaign Management, Photography, Script Writing for commercial radio and television, Story boarding, Promo video and Animation.

- Maintaining e-commerce platforms and applications.- Delivering multichannel campaigns across e-mail, web, mobile, and social media. Identifying key areas for improvement.- Creating, managing, and editing content in a web-based environment.- Providing support to other e-commerce team members.- Managing Google AdWords campaigns.- Driving new digital sales.- Uploading website content using content management systems.- Business Strategy, Analysis, Reporting, and Expansion- eCommerce Platforms Development, Management, and Maintenance- B2C & B2B Integrations to enhance the platform's efficiency- Project Management - Time and cost management

KEY DUTIES COMPLETED INCLUDED:- Report relevant findings from the strategies implemented and get them approved by the company’s senior management.- Support the creation and presentation of new ideas to add value to our products to increase sales and company revenue.- Analyze consumer behavior and anticipate market trends to develop solutions to consumer problems and needs.- Perform and present competitor analysis to identify areas where our company can surpass the industry’s competitors and forge ahead to gain increased market share.- Analyze sales and trends to promote ideas for sustained revenue growth.- Identify and Evaluate new customers to increase the company’s sales targets and marketing campaign audience.- Work to improve the customer feedback channels and communication to ensure a constant flow of reviews from them.- Identify and report market lucrative business opportunities to capitalize on and increase the market share.- Create ad-hoc reports for the sales and the management staff as requested.- Help to prepare a new sales and marketing plan for existing and under-developing products.- Other duties as assigned by the Research & Business Development Manager (Mr Mapani).