Patrick Murtagh Email & Phone Number

London, United Kingdom

Director of business unit with £5m+ revenues responsible for the delivery of digital and CRM programmes for clients in the housebuilding, automotive and third sectors.• Increased the business unit’s revenues and achieved targeted profit of £1M• Successfully delivered a £2m CRO and related CRM programme for a major housebuilder frominitial roadmap planning through to implementation into BAU resulting in a 15% increase in sales leads and a significant reduction in operational costs• Directed and guided a multi-disciplinary team throughout all stages of greenfield web design and build project and assured completion within budgetary and time constraints by collaborating with the client to establish an agile approach and governance framework• Established a digital innovation programme for a major automotive manufacturer and successfully delivered improvement projects in CRM, customer journey management and data-driven marketing working closely with senior stakeholders across the business• Matrix-managed a multi-discipline delivery team of 35 people

London, United Kingdom

Set-up and delivery of a £20m+ global big data programme for a major FCMG client.• Defined programme governance and ways of working establishing strong relationships with stakeholders across multiple regions and brands• Recruited from scratch a 25-person programme delivery team including client services, technical delivery and operations and managed the team• Managed the development of the core CRM data technical platform and initial services to support the global roll-out of the programme successfully achieving the year 1 target to collate and securely manage over 100m customer data records• Developed and managed the programme roadmap for 2014 and 2015 across market on-boarding and technical delivery of products and services

London, United Kingdom

Developing a product roadmap and establishing structured processes to manage product development within a start-up operating in the digital healthcare space• Created the product development roadmap and successfully introduced agile principles leading to a 50% reduction in delivery timescales• Project managed the delivery of a ground-breaking online therapy solution and support courses through the entire product lifecycle which resulted in increased sales to NHS trusts• Introduced governance processes to lay the foundation for the launch of the company in the USA

London, United Kingdom

Managing a programme to deliver connected services solutions for a major automotive client across their global markets.• Defined and agreed the delivery and rollout plan with key stakeholders across multiple regions and markets• Set up and managed a multi-discipline internal and offshore team to deliver the solutions utilising agile delivery principles with the initial iteration of the application rolled-out within 8 weeks• Successfully rolled-out the application in 26 languages in 2 months• Led the successful bid process for second-stage applications delivering an initial £250k of additional revenue to the agency

Leading a project to deliver a proof of concept reporting tool on digital initiatives for use across the NHS• Worked with senior stakeholders across DH and the NHS to define the aims and objectives of the exercise and shape the tool• Defined the tool requirements and developed the user stories to drive development• Put together and managed an agile delivery team (UX, Design, Development, Content)• Successfully delivered the proof of concept tool within 3 months and achieved buy-in to the concept from senior stakeholders in DH and the NHS

Managing the development and delivery of new apps for a key automotive client.• Project managed the delivery of a class-leading new service working with dealer networks to enable car owners to complete service bookings online that put the client ahead of its competitors• Developed a pilot site search feature and associated taxonomy leading to increased levels of customer satisfaction with the website• Managed a core infrastructure improvement project to capture and monitor sales leads from all digital channels resulting in improved management of customer data and identification of quality leads• Established and led a “rapid response” team to efficiently deliver enhancements to the client’s website enabling changes to be delivered in days rather than months

London, United Kingdom

Re-launching an improved Money Advice Service (MAS) website.• Defined the strategy and created the roadmap for tool development and delivery working with C-suite stakeholders• Negotiated with 3rd party suppliers for the inclusion of market leading product comparison tables on the MAS website to provide a one-stop shop for consumers• Defined the requirements and user experience for a suite of tools including a proposed online will writing service to enable consumers to access a simple and cost effective service• Project managed the migration of tools to the new website introducing simplified versions that increased usage

Delivering the government’s new Growth and Improvement Service web portal for business.Acted as Product Owner in the development a suite of online diagnostic and discovery tools.Managed a wide stakeholder base in terms of requirements definition, testing and sign-off.Acted as coach and mentor in Agile methodology to the development team and the business stakeholders.

London, United Kingdom

Designing a new online shared decision making service for BUPA members worldwide. Gathering requirements from stakeholders across the business and conducting user research and testing to design a service that enables members to make informed decisions about their treatments. Defined the information architecture, functional requirements and technical platform requirements for the service. Developed the global implementation roadmap.

London, United Kingdom

Creating a new online patient decision aid service for the NHS through the full project lifecycle from initial proposition development, through definition, design and development phases to release and handover to the business.Also providing an improved search feature on the NHS Direct website.

London, United Kingdom

Leading a team of consultants working with local authorities to deliver new Family Information Services. Negotiating and managing supplier relationships on behalf of local authorities and providing coaching and mentoring to staff in project management and the delivery of change.

Creating a set of pilot business logic driven tools around taxes and benefits along with a set of standards and processes for future development.Also delivery of improvements to the search functionality on the HMRC website and consultancy on improving MIS.

London, United Kingdom

Management of web 2.0 projects. Led review of project management processes to introduce Agile methodologies into a PRINCE2 environment.

Managing the design and development of the Brighter Business Website incorporating the procurement and implementation of a CMS and the intrgration of business logic tools into the site.

London, United Kingdom

Managing the development and delivery of a groundbreaking web 2.0 portal for the Further Education sector.

Programme Manager responsible for the delivery of new product developments on the www.businesslink.gov.uk website. Head of the product development team.