Patrick Neely Email & Phone Number

Long Island City, New York, US

• Manage all media data related to Planning, Buying and Optimization
• Drive and ensure high standards of accuracy and precision in analytics and oversee development of actionable insights through advanced analytics and statistical techniques (current platform used is DOMO)
• Create presentations to help the media team, marketing department, and organizational leadership identify performance trends, marketplace conditions and optimization opportunities
• Generate daily and weekly reports, charts, graphs, and spreadsheets to inform business of media impact on driving results
• Develop smart, compelling dashboards and reports to track key performance indicators (KPI's), identify trends, optimize performance, and monitor company initiatives
• Receive, clean and prep data coming from various internal and external partners

Long Island City, New York, US

• Works with customers to scope and delivery Research & Analytics projects for Tune-In/Programmer, National, and Local Sales clients.
• Interviews customers to understand their business objectives. Works with Data Analytics & Business Insights teams in selecting the most appropriate research methodology & techniques to fulfill analyses.
• Documents deliverables and custom work in a detailed Statement of Work (SOW). Documents assumptions to mitigate any risks associated with the work.
• Conducts analyses, mine/interpret data, and create client facing materials for assigned projects.
• Works with sales to ensure that a SOW is executed to client specifications and reviews all final deliverables for the data narrative/insights and graphic portrayal of the data.
• Supports sales in the presentation of findings. Anticipate clients concerns with supporting/alternative data when possible.

Long Island City, New York, US

• Manage all facets of the sales cycle to gain favorable client outcomes inclusive of prospecting, pitching, negotiating, closing, re and up-selling.
• Maintain and strive to exceed monthly, quarterly and annual revenue projections within the $50M programmer tune-in/analytics a4 business.
• Collaborate with marketing, sales operations, digital operations to ensure optimal campaign execution, management, and measurement.
• Create and foster relationships across Altice USA to leverage resources and existing agency/client/vendor relationships to drive revenue in the most effective/efficient way.
• Leverage the latest company developments, such as the most up to date technology/sales offerings to ensure optimal/efficient results for clients.

Long Island City, New York, US

• Manage all aspects of client accounts ranging from data proposals to campaign activations/recommendations.
• Offer advertising and data solutions utilizing a consultative approach while meeting with key decision makers on the programmer side of TV.
• Collaborate with clients to compile custom research projects which addresses network needs.
• Provide post-campaign analytics informing clients of ad effectiveness and efficiency resulting in changes amongst future advertising opportunities
• Compile daily, weekly, monthly, quarterly and yearly ratings data for analytical purposes to develop estimates and trends for client sales use.
• Maintain and create various reports to further analyze data and market conditions.

Atlanta, Georgia, US

- Uncover critical insights on clients, their competitors, categories, business trends, media and advertising patterns to identify opportunities and risks.- Develop and share insights briefs, profiles, report overviews, ad trends, forecasts and competitive media landscapes on key clients and categories.- Leverage consumer and client insights from.

Bethpage, New York, US

- Provides overall support to the ad sales division of the company by compiling and reporting insights derived from research tools and data systems.- Creation of product performance position pieces that interpret both quantitative and qualitative data.- Delivery of performance metrics for households and interpret large data sets to extract actionable.

• Track and analyze the performance of a variety of Digital/Radio stations and Broadcasting companies
• Communicating with clients to understand and document the business objectives
• Operates various Nielsen research applications to access reports, and trends, which show station, market and company performance
• Formulate custom projects and combining analysis plans that acquiring client sign-off
• Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured
• Conducting in-depth data analysis using traditional and advanced methods

Atlanta, GA, US

• Interned for the Music Programming Department and the Roger & JP Morning Show
• Help prep show hosts for morning rush-hour drive talk show The Roger & JP Show
• Occasionally ran the audio board for the Roger & JP Morning Show
• Programming and inputting music and other imaging elements into Maestro
• Edited audio on Maestro for on-air use
• Editing and piecing together Best of Content from previous shows to act as evergreens

Hempstead, New York, US

• Volunteer for a 200 member student-run staff in the Number 18 media market in the country (Nassau/Suffolk)
• 2011 New York State Associated Press award winner for best regularly scheduled local news program
• Producer and Anchor for afternoon rush-hour news talk show Newsline
• Identifies and researches news stories with local and national appeal to develop news show content for show host
• Write and edit news, traffic, and weather for Newsline
• Covered the 2011 Suffolk County elections and other local news stories on location

New York, NY, US

• Interned for the Music Programming Department
• Programmed weekly logs with music and voice-tracks using Prophet and Music Master
• Occasional writing and updating of channel imaging appropriate to the specific audience
• Researched information about guests and current events and trends to help prep show hosts and producers
• Assisted as a Phone Screener on a weekly afternoon music talk show on EStreet Radio