Patrick Neely Email & Phone Number

Long Island City, New York, Us

• Manage all media data related to Planning, Buying and Optimization • Drive and ensure high standards of accuracy and precision in analytics and oversee development of actionable insights through advanced analytics and statistical techniques (current platform used is DOMO) • Create presentations to help the media team, marketing department, and organizational leadership identify performance trends, marketplace conditions and optimization opportunities • Generate daily and weekly reports, charts, graphs, and spreadsheets to inform business of media impact on driving results • Develop smart, compelling dashboards and reports to track key performance indicators (KPI's), identify trends, optimize performance, and monitor company initiatives • Receive, clean and prep data coming from various internal and external partners • Work with all stakeholders to build and implement the correct analytics, reporting and modeling infrastructure • Develop and utilize data visualization tools to make clear and concise visual representations of data • Build and maintain automated reports/decks to track and report on our daily KPI's to senior leadership Support • Track results and provide data interpretation using a variety of analytics tools and resources (esp. Excel, Tableau, DOMO, and MicroStrategy)

Long Island City, New York, Us

• Works with customers to scope and delivery Research & Analytics projects for Tune-In/Programmer, National, and Local Sales clients.• Interviews customers to understand their business objectives. Works with Data Analytics & Business Insights teams in selecting the most appropriate research methodology & techniques to fulfill analyses.• Documents deliverables and custom work in a detailed Statement of Work (SOW). Documents assumptions to mitigate any risks associated with the work.• Conducts analyses, mine/interpret data, and create client facing materials for assigned projects.• Works with sales to ensure that a SOW is executed to client specifications and reviews all final deliverables for the data narrative/insights and graphic portrayal of the data.• Supports sales in the presentation of findings. Anticipate clients concerns with supporting/alternative data when possible.• Assists Account Executives in uncovering additional business opportunities by supporting client analytic objectives.• Seeks and implement efficiencies across all reporting and analytics processes (intake process, milestone tracker, resource utilization etc)

Long Island City, New York, Us

• Manage all facets of the sales cycle to gain favorable client outcomes inclusive of prospecting, pitching, negotiating, closing, re and up-selling.• Maintain and strive to exceed monthly, quarterly and annual revenue projections within the $50M programmer tune-in/analytics a4 business.• Collaborate with marketing, sales operations, digital operations to ensure optimal campaign execution, management, and measurement.• Create and foster relationships across Altice USA to leverage resources and existing agency/client/vendor relationships to drive revenue in the most effective/efficient way.• Leverage the latest company developments, such as the most up to date technology/sales offerings to ensure optimal/efficient results for clients.

Long Island City, New York, Us

• Manage all aspects of client accounts ranging from data proposals to campaign activations/recommendations. • Offer advertising and data solutions utilizing a consultative approach while meeting with key decision makers on the programmer side of TV. • Collaborate with clients to compile custom research projects which addresses network needs.• Provide post-campaign analytics informing clients of ad effectiveness and efficiency resulting in changes amongst future advertising opportunities• Compile daily, weekly, monthly, quarterly and yearly ratings data for analytical purposes to develop estimates and trends for client sales use.• Maintain and create various reports to further analyze data and market conditions.

Atlanta, Georgia, Us

- Uncover critical insights on clients, their competitors, categories, business trends, media and advertising patterns to identify opportunities and risks.- Develop and share insights briefs, profiles, report overviews, ad trends, forecasts and competitive media landscapes on key clients and categories.- Leverage consumer and client insights from proprietary, bespoke and syndicated insight tools to influence marketing and media decisions.- Leverage innovative measurement solutions to optimize client media investment.- Think creatively and turn insights and trends into compelling and relevant stories that can successfully drive clients’ business outcomes.

Bethpage, New York, Us

- Provides overall support to the ad sales division of the company by compiling and reporting insights derived from research tools and data systems.- Creation of product performance position pieces that interpret both quantitative and qualitative data.- Delivery of performance metrics for households and interpret large data sets to extract actionable advertising findings. - Support businesses with building media plans to target audiences using key performance metrics.- Provide post campaign analytics matching commercial exposure to client transaction data.

• Track and analyze the performance of a variety of Digital/Radio stations and Broadcasting companies• Communicating with clients to understand and document the business objectives• Operates various Nielsen research applications to access reports, and trends, which show station, market and company performance• Formulate custom projects and combining analysis plans that acquiring client sign-off• Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured• Conducting in-depth data analysis using traditional and advanced methods• Gathering and analyzing market data through Qualitative and Quantitative work

Atlanta, Ga, Us

• Interned for the Music Programming Department and the Roger & JP Morning Show • Help prep show hosts for morning rush-hour drive talk show The Roger & JP Show• Occasionally ran the audio board for the Roger & JP Morning Show • Programming and inputting music and other imaging elements into Maestro• Edited audio on Maestro for on-air use• Editing and piecing together Best of Content from previous shows to act as evergreens• Set up, break down, and help give out prizes at promotions events for top 40 station WBLI

Hempstead, New York, Us

Volunteer for a 200 member student-run staff in the Number 18 media market in the country (Nassau/Suffolk)• 2011 New York State Associated Press award winner for best regularly scheduled local news program• Producer and Anchor for afternoon rush-hour news talk show Newsline• Identifies and researches news stories with local and national appeal to develop news show content for show host• Write and edit news, traffic, and weather for Newsline• Covered the 2011 Suffolk County elections and other local news stories on location• Engineer for morning rush-hour news talk show Hofstra Morning Wake Up • Host for a weekly two-hour music show The Aggressive Edge

New York, Ny, Us

• Interned for the Music Programming Department• Programmed weekly logs with music and voice-tracks using Prophet and Music Master• Occasional writing and updating of channel imaging appropriate to the specific audience• Researched information about guests and current events and trends to help prep show hosts and producers • Assisted as a Phone Screener on a weekly afternoon music talk show on EStreet Radio