Patrick Ng Email & Phone Number

Shanghai, China

Shanghai City, China

Shanghai City, China

Shanghai City, China

Shanghai

- Develops and steers the strategy for the global NEO APP/ACC range- Expert on the target consumer and retail environment- Analyse the commercial consumer and market trends to improve the product range and identify growth as well as new commercial business opportunities - Reviews feedback on market specific demands on product strategy and incorporates it into range planning- Briefs Design with clear direction and financial targets on developing affordably-priced lifestyle products- Manage the team through the entire product creation process for assigned products, with an emphasis on market and consumer relevance

- Support and deliver brand equity objectives for the region by applying fundamental concepts, theories and principles in a professional manner that is analytical, creative and advisory in nature- Develop conclusions and make recommendations on a variety of moderately complex issues, and the decisions which have significant impact on business- Facilitate the development process to ensure the delivery of market right, consumer relevant and commercially viable product lines for the given season in accordance with the adopt / adapt / invent mantra- Drive the adoption on the range plan for the season and deliver on the strategic and financial KPIs for the sub-brand