Patrick O Brien Email & Phone Number

Toronto, On, Ca

Grimsby, On, Ca

Grimsby, On, Ca

As Chief Commercial Officer, responsible for leading the Sales function across the business, with a team of 775 people, which include Business to Business Sales, Global Vintners Inc, The Wine Shop, Andrew Peller Imports, Andrew Peller Exports, Trade Marketing, Category Management, Business Insights and Revenue Management.Andrew Peller Ltd is a publicly traded company with an impressive portfolio of brands like Peller Estates, Trius, Wayne Gretzky Estates, Black Hills Estate Winery, Tinhorn Creek, Gray Monk, Thirty Bench and Sandhill.

Grimsby, On, Ca

As Executive Vice President of Sales, responsible for leading the Business to Business Sales function, with a team of 124 people, which include Business to Business Sales, Andrew Peller Imports, Trade Marketing, Category Management, Business Insights and Revenue Management.Andrew Peller Ltd is a publicly traded company with an impressive portfolio of brands like Peller Estates, Trius, Wayne Gretzky Estates, Black Hills Estate Winery, Tinhorn Creek, Gray Monk, Thirty Bench and Sandhill.

Chicago, Illinois, Us

 National P&L responsibility of $1.8 billion in NSR. Led customer excellence team at Molson Coors which is a team of 415 people i.e. national sales, revenue management, trade marketing, category solutions, business strategy & business intelligence. Delivered +0.6% absolute NSR growth in 2019 through 1+1+1 growth formula. Undertook the automation of the Customer Planning Process, trade promotion management and contract management which delivered $3m in NSR savings on an annual basis.

Chicago, Illinois, Us

 P&L responsibility of $895 million in NSR. Led a sales team of 116 people with an engagement score of 81 in 2017 (+3 above sales nationally).  Delivered +2.2% market share growth at The Beer Store, Molson Coors largest global customer, by leveraging data analytics and optimizing our pack, price and promotional strategy. Piloted the first “Multi Functional Selling Team” customer partnership within Molson Coors in Canada with the LCBO which resulted in an incremental 2% beer category growth within these 160 stores. This delivered an incremental 0.9% market share growth in these stores.

Chicago, Illinois, Us

 Led a field sales team of 77 with accountability for all retail and On-Premise channels within Ontario.  Redesigned the field sales organization structure and go-to-market plan to capitalize on the growth and expansion of the retail channel. Created an On-Premise “Prospecting” strategy that helped deliver market share growth of 2.1% within the On-Premise Independent channel whilst reducing trade spend by 6% and $1.2 million. Developed a “localized” planogram strategy for “The Beer Store” which resulted in +4.3% share growth for Molson Coors within the Single Serve format at TBS.

Chicago, Illinois, Us

 Led a team of 16 retail channel marketing specialists nationally Developed a centralized national go-to-market plan for retail programming which saved the organization $4 million in 2014 (15% saving). Set up a rewards retail program which was activated nationally across our value brand portfolio.

Chicago, Illinois, Us

 Managed a team of 11 hybrid sales representatives within the Toronto GTA.  Introduced the “Gap Negotiation” model to the sales team.  Grew market share within the OP channel by 1.7% via a targeted customer prospecting strategy. Introduced “Good/Better/Best” Profit model across On Premise which increased EBIT by 2.3%. Increased distribution within the LCBO by an incremental 11% over a 12-month period.

Chicago, Illinois, Us

 Had a full time National Account Manager and National Account Executive as a direct report. 75% Portfolio Growth Plan with Tesco for 2010 and encompassing 5,747 new distribution points. NSV increase from £44m to £66m within the account in 2010. Moved Tesco from average case prices to on and off case pricing across full portfolio.

Leeds, Yorkshire, Gb

 Account portfolio with turn-over in excess of £19m. Led a project team which launched an exclusive “Goodfellas” pizza range into Iceland grocery chain worth over £4 million in retail sales annually. Implemented 12 price increases across various categories (brand & OL). Total annual cumulative benefit of £8.4m in NSV.

12 month Graduate Programme across departments like manufacturing, procurement, commercial, marketing and finance.

1St Class Honour, Bachelor Of Business Studies

Education record