Patrick O'Loughlin Email & Phone Number

Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

As a freelancer at patrickoloughlin.com, I regularly produce high quality marketing copy, copy-editing, design and brand strategy for clients in a diverse variety of fields. I currently manage a portfolio consisting of dozens of products across brands both local and international. As a freelance writer I have produced content for well established brands such as MYOB, Digidirect, iSelect and Pro Tan, the official sponsor of the heralded Mr Olympia competition. In addition to developing and writing content, I have created social media campaigns and designed visual mediums, such as newsletters, for clients.

Melbourne, Victoria, Australia

As a copywriter for Avion Communications I create high-quality web content for a diverse assortment of clients.

Melbourne, Australia

I joined MYOB with the purpose of finding and implementing content improvements for the website through a series of Sprints. As part of the DXP team, I developed UX-oriented copy for the Australian and New Zealand websites. This included content for the home page, banners, landing pages, checkout and product pages. In addition to UX work, I also developed a series of SEO-optimised guides for a brand new content hub to inform and educate small business owners.

Melbourne, Australia

As senior content writer I wrote and managed short form and long form content for a variety of enterprise and mid-size clients. This content was made up of informative and far-reaching long form blogs, white papers, landing pages and SEO content optimisation. Content marketing was integral in my work, requiring me to conduct audience research, develop campaigns and maintain face-to-face relationships with clients both intrastate and interstate.My managed monthly client content portfolio, consisting of enterprise brands such as Team Medical supplies, was in excess of $20K, with a 97% retention rate across managed yearly contracts. This commitment to my role was reflected in my KPIs, of which I consistently delivered 110%. As a senior content writer I also trained and supervised junior writers to ensure their work was up to the high standard that the role demanded.

Melbourne, Australia

As a freelance writer for Isentia I produced content related to a wide range of topics for enterprise clients such as iSelect. The client's demanding field required content be highly detailed, rigorously fact checked and compliant with established tone, and my copy always reflected this.

Adelaide, Australia

As sub-editor for the magazine, I receive submissions for each issue of the Empire Times to carefully edit and make sure they are fit for publication. The submissions vary wildly in content, from political analyses to thought pieces.As columnist, I write a dedicated column about board games. The column is written in a way to appeal to a broad audience, often requiring the translation of complex mechanisms into laymans terms.

Adelaide, Australia

The Communications for Academic Purposes program is designed to teach entrant university students the fundamentals of writing and editing .My role as tutor involves teaching a class about writing styles such as copywriting, creative writing and argumentative writing, in addition to detailed methods to research and self-edit.

Adelaide, Australia

With a readership of 160,000 people every month, as a content creator I was expected to produce and edit content of the highest calibre. The role required me to engage through phone interviews and via email. The content, the readership consisting of 160,000, demanded intensive research to ensure pieces retained validity. The content itself was written and edited with a focus on editorial SEO.As an example of my work with the Adelaide Review, an article written about the Prancing Pony Brewery was shared on Facebook by the brewery itself, receiving over 350 likes.

Responsible for the development and implementation of a media and marketing plan.

Managing and developing new content and campaign strategies.

Bachelor Of Media (Honours), Analysis And Critique Of Non-Linearity In Film

Bachelor Of Media, English/Anthropology Double Major

Activities and Societies: Adelaide University alumni