- Lead the Management Model definition and implementation for NPL Portfolios- Establish the guidelines for the definition, execution and monitoring of relevant KPIs from 24 Portfolios ensuring an optimized lifecycle management - Coordination and implementation of projects impacting in all NPL portfolios: - New segmentation model - New clients workshops coordination and preparation - Investors Business Unit IT requirements coordination

- NPL Retail Portfolio of €100m under management - Definition of segmentation with specific actions for each bucket, leading to Amicable and Judicial Teams performance monitoring - Active engagement with client (Spanish Bank)

- Performance monitoring and analysis of the stock under Management of a NPL Portfolio of €8bn- Definition of a segmentation model, prioritizing buckets and implementing actions to optimize collections- Definition of a Real Estate Scoring of the assets under management

- Definition of a Segmented Pricing Strategy for Cards Business Unit Customers - segmentation of customers by payment behavior, profitability and needs to develop a segmented pricing strategy to increase profitability and portfolio monetization of customers. Coordination of the project working closely with Portfolio, Sales and Product - Development of Insurance Strategy to boost profitability of non revolving segments in Cards Business Unit working closely with Portfolio and Product Department- Participation on the definition and development of a new customer value proposition for Cards Business Unit (WiZink Plus card) by defining the key attributes of the product and the commercialization strategy. Coordination of the workstream working closely with Portfolio, Sales, Product, CRM and Technology- Collaboration on WiZink 3 years strategic plan (customer strategy ambition and value proposition)- Ensure customer is in the center of decisions in all strategies designed by identifying main pain points, designing customer journey maps, identifying KPI´s and metrics to measure customer satisfaction and developing measurable actions to increase customer satisfaction

- Responsible for definition and development of an Early Month on Book Strategy to boost customer activation and balance build, analyzing customer profiles by channel to maximize results. - Coordination with Analysis, Sales, Telemarketing and Marketing departments to define the communication materials, scripts and ensure correct strategy results measurement- Definition of investment and customer lifecycle strategy of corporate agreements customers- Define and track customer experience metrics and KPI´s for the assigned segment/portfolios.

Selected for a 6 months international rotation in regional Product department Office- Improved Card value proposition with the implementation of 3 new programmes within the 9 EMEA countries: Global rewards, GlobeShopper, Travel Privileges. - Partners coordination with 9 EMEA countries Product teams, Legal, Compliance, Marketing and IT to ensure the correct implementation of the programmes.

- Responsible for Cross Sell of loans, non-credit insurance products and usage strategy in Cards Business Unit- Definition of product strategy and launch of new actions to customers including target definition, offer, pricing and communication strategy.  Responsible for budget management and monitoring of campaigns results

- Personal loans X-sell campaign monthly design including channel mix, marketing campaigns and segmented customer offers. RCSA control coordination. Launch of new processes (denegation process, NCO process...) and complaints management.

- Marketing Campaign Management: MGM and Take One. National coordination of MGM and take-one loyalty campaigns including complaints, rewarding, gifts selection and branch support.