Parker & Associates is a marketing and management consulting firm with expertise in four areas: business strategic planning, franchise development, marketing and branding and foodservice. A full review of the scope of our services can be seen on our website. In general we are hired by our clients from many industry segments to help grow their business - we identify new directions and sometimes validate current thinking. Business Strategic Planning - we spend time to really understand the current strengths and weaknesses of the business, interview the management team to get insight, sometimes review the brand foundation and sometimes conduct customer reviews to provide intimate insights into how customers perceive the business relationships. While we facilitate strategic planning we do more - we bring important insights for change and we challenge the management team to make tough decisions and we allocate responsibility for execution of the plan to members of the team.Franchise Development - we are one of Canada's leading franchise development companies involved nationally and internationally. Marketing and Branding - we regularly conduct brand foundation analyses for clients employing a unique and powerful methodology used by some leading global brands. Our menu in this specialization includes strategic marketing planning, positioning, rebranding and raising the bar or customer focus. Foodservice - we have extensive experience in foodservice and work with major leading chains as well as smaller growing companies who look to our depth of knowledge and experience to grow their business. Finally we have gained a considerable reputation because we are honest, trustworthy, accessible and accountable - and we provide good value for the service we offer.