These days, all over the world, independent businesses in the tourism, wellness and leisure sectors must both continue to attract new customers while effectively stopping customer leakage from their competitors and disruptive solutions that undermine always more their activity.I found and developed a solution, called ‘be inn’ which, focused on their customers, fills their lack of means, time and training and helps them to regain their commercial independence, to fight in equal terms against their competition, but above all to enable them to realize the dreams they had imagined at the time of their investment.