* Developed a credit verification and collection areas, achieving a 30% reduction on bad debts* Developed financial, commercial and human resource processes and policies. * Negotiated with new Business partners such as government dependences and financial partners.

* Planned, opened and led the rental kiosk project in Mexico, establishing a new rental market scenario in Mexico trying to ease the closure of independent rental businesses in Mexico due to presence of illegal-forged products.* Planned, and opened the first Distribution Center in U.S. territory in order to commercialize movies for the Hispanic market. * Opened and developed new key accounts such as Netflix, Blockbuster and BCI Navarre. * Reduced operational expenses in a 50% through the Distribution Center. * Developed 2 new brands (“Cinema Grande” and “In da Hood”) centering our products to specific target markets.* Negotiated with third distributors such as Lionsgate, Venevision and First Look Studios, increasing sales in 20%.

* Promoted commercial analysis based on KPI’s achieving a better implementation in points of sales.* Developed and negotiated marketing and product strategies focused on end customers, increasing 77% Sam’s sales and 20% with Costco.

* Developed promotional campaigns, focused on different clients according to their targets, achieving a consistent and faster product turns. * Promoted a regional POP material Standardization trough the LATAM Market reducing administration costs. * Negotiated with several marketing strategic partners to promote the movies, obtaining successful agreements.

* Influenced in self-service chains criteria obtaining an increase of 15% on shelf space of the healthy beverages category. * Developed segmentation criteria achieving a better category organization.* Performed consultancy activities in category projects with clients such as Wal-Mart, Comercial Mexicana, Gigante, HEB), suggesting an adequate mix with a regional focus.* Proposed a new 6 pack presentation, obtaining an increase of the average ticket from 4 to 6 (330ml) bottles and maximizing shelf space.

* Increased in 44% the sales of the territory under my supervision. (40 Self-service stores in South Mexico City)* Led the own distribution sales project in a new territory.

* Analicé y establecí parámetros para la reestructura de la fuerza de ventas a nivel nacional optimizando los recursos de la empresa.* Participé en la organización y logística de la convención anual del área comercial.* Formé parte del equipo de lanzamiento de producto Prestobarba Excel coordinando un evento de lanzamiento con clientes y consumidores (Estadio Azteca).* Coordiné el reclutamiento y selección del programa de becarios y de puestos operativos para la planta de producción (empacadores).

* Diseñé el proyecto de desarrollo e implementación de estándares de calidad para concesionarias Cadillac-Saab, resultando el proyecto ganador para presentar ante la junta directiva de General Motors de México.