Patrick Reimers

Patrick Reimers Email and Phone Number

Country Director Germany (MD) @ astara
Frankfurt, HE, DE
Patrick Reimers's Location
Frankfurt, Hesse, Germany, Germany
Patrick Reimers's Contact Details

Patrick Reimers personal email

n/a
About Patrick Reimers

Motivated leader and innovative automotive expert with 19 years of work experience within the industry. Enthusiastic about and experienced in: new mobility schemes, business development, corporate strategy, sales planning, distribution models, and corporate sales. Work experience in Germany, Spain, Portugal, Brazil, and Argentina. Broad international and cross-cultural experience, having worked for European, US-American and Asian OEMs on national level (subsidiary), as well as in European and global headquarters. Sold vehicles of premium, life style and 'value-for-money brands' - with ICE as well as HEV, PHEV, BEV and FCEV technologies.Effective communicator and target-oriented. Holding an MBA in International Business and a PhD in Economics. Believer in innovation, employee commitment and team work. Specialties: Export, Sales, Sales Planning, Key Account Management, Market Research, Business Development, Dealer Network, Distribution Models, Automotive Industry, Fleet, Leasing, Rentals, Remarketing, Residual Values, Car Sharing, Business Strategy, New Mobility, Spain, Portugal. Economics: Monetary Policies and Business Cycles - Ph.D. & MBA

Patrick Reimers's Current Company Details
astara

Astara

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Country Director Germany (MD)
Frankfurt, HE, DE
Patrick Reimers Work Experience Details
  • Astara
    Country Director Germany (Md)
    Astara
    Frankfurt, He, De
  • Astara
    Country Director Germany (Md)
    Astara Sep 2024 - Present
    Madrid, Community Of Madrid, Es
    Country Director Germany (Managing Director Germany) of Astara. Leading and expanding Astara’s import and distribution operations across Germany. Reporting to the MD of Astara Western Europe, while leading the operations of Isuzu, Maxus, Microlino and KGM in Germany.
  • Great Wall Motor Co., Ltd.
    Country Manager Southern Europe
    Great Wall Motor Co., Ltd. Mar 2023 - Sep 2024
    Baoding, He | Hebei, Cn
    Country Manager of GWM (with its brands WEY & ORA) for Spain, Italy, Portugal. Business development, corporate strategy, sales strategy & sales planning, business & network planning & go-to-market.
  • Great Wall Motor Co., Ltd.
    Director Fleet, Corporate Sales & Remarketing Europe
    Great Wall Motor Co., Ltd. Dec 2020 - Sep 2024
    Baoding, He | Hebei, Cn
    Great Wall Motors Company is China's largest SUV producer, selling its passenger cars/ SUVs and pick-up trucks under the brands Great Wall, Haval, ORA, WEY and TANK. Personal responsibilities: Reporting to GWM's "Vice President Europe" while leading a team of 6 employees, managing the roll-out of Great Wall Motor's European Fleet, corporate sales and remarketing operations. Strategic and operational development of all European fleet sales channels (incl. Leasing, Rental and New Mobility) for its brands WEY and ORA. Successful implementation of GWM's structures and processes for corporates sales & remarketing in the pilot markets UK, Ireland, Germany and Sweden.
  • Fca Fiat Chrysler Automobiles
    Head Of Corporate Sales, Leasing & Fleet-By-Dealer @ Fca Germany (Stellantis Group).
    Fca Fiat Chrysler Automobiles Dec 2018 - Nov 2020
    London, England, Gb
    Head of department for Corporate Sales (incl. 'True Fleet' & Small Fleets). Developing and optimizing the fleet & corporate sales business of Stellantis Group's "FCA brands" in the German market: Fiat, Jeep, Alfa Romeo, Abarth and Fiat Professional. Leading a team of 8 employees to optimize FCA's true fleet sales performance, steering sales to large corporates, LTR & Leasing companies, as well as to associations. Optimizing the group's 'Fleet by Dealer' business (SMEs), while further developing FCA's Fleet Business Center network. ('FCA' as part of Stellantis Group)
  • Hyundai Motor Europe
    European Fleet & Rental Sales Manager
    Hyundai Motor Europe Aug 2013 - Nov 2018
    Offenbach, De
    In charge of Hyundai's European Leasing and Rental business: volume planning and negotiations with Europe's major Leasing and Rental companies, as well as with the corresponding local Hyundai subsidiaries and importers. "Country Fleet Sales Manager" of HME for 20 European markets (incl. all "major-10 markets"). 1.) Steering of HME's Leasing business, in cooperation with the 7 major European Leasing partners. Steering of Leasing campaigns and definition of annual support budget. Definition and guidance of HME's pan-European Rental sales campaigns.2.) Country Fleet Sales Manager of HME for 20 European markets, steering Hyundai's European Fleet business including corporate & public tenders, Fleet Business Centers, White Label & Private Lease campaigns, fleet product marketing...etc.
  • Hyundai Motor Europe
    European Manager "Rental Sales, Remarketing & Used Vehicles"
    Hyundai Motor Europe Jan 2013 - Jul 2013
    Offenbach, De
    In charge of Hyundai's pan-European RAC/ Rental sales & Remarketing business (RV Management, Pan-European Remarketing Strategy, Rental Buy-backs, Used Car Program..etc.):1.) Steering of Hyundai's business with European Rental companies (approx 30,000 RAC units annually across all markets). 2.) Definition, launch & guidance of Hyundai`s first pan-European used car program "i-Best" (H-Promise), implemented in 14 markets. Launch of i-Best at more than 800 dealers, including the launch of exclusive i-Best used car centers in 3 markets. 3.) European Remarketing tender for Hyundai's rental buyback business. Optimization of European rental buy back structures and processes. 4.) Responsible for residual value monitoring & RV-Optimization (car-to-market studies..etc.).
  • Hyundai Motor Europe
    European Remarketing & Used Car Management
    Hyundai Motor Europe Oct 2010 - Dec 2012
    Offenbach, De
    In charge of Hyundai's European Remarketing Business: Used Car Sales, UC Program, RV Management, Cross Border Sales, Pan-European Remarketing Strategy, Rental Buy Back Management. Definition, launch & guidance of Hyundai`s first pan-European used car program "i-Best" (H-Promise), implemented in 14 markets. European remarketing tender for Hyundai's Rental buyback business. Responsible for residual value monitoring & RV-Optimization (car-to-market studies..etc.).
  • General Motors Europe
    Remarketing Manager Processes & Systems
    General Motors Europe Apr 2009 - Oct 2010
    Detroit, Michigan, Us
    Definition and roll-out of GME's pan-European remarketing tender for the handling of rental buy-back vehicles. Optimization of the sales process of used vehicles for all GME brands (Opel/Vauxhall, Chevrolet, Saab & Cadillac).1.) Limiting the risk exposure of buyback obligations. 2.) Increasing GME’s contribution margin on short cycle business.3.) Strengthening the brands through improved residual values.4.) Optimization of remarketing processes while minimizing process times & costs.
  • General Motors Europe
    Senior Residual Value Analyst
    General Motors Europe May 2008 - Mar 2009
    Detroit, Michigan, Us
    Senior Residual Value Analyst. In charge of all Residual Value Analyses for all European brands (Opel/Vauxhall, Chevrolet, Saab & Cadillac). Organization of car-to-market studies and pre-view events. Improvement of residual values by focusing on strong co-operations with RV influencers. Direct co-ordination of the RV Management in Spain, Italy, France & Portugal.
  • Seat Sa
    Responsible Remarketing Programs & Systems
    Seat Sa Jul 2006 - Apr 2008
    Martorell, Barcelona, Es
    Responsible 'Remarketing Programs & Systems' (SEAT , Cupra - VW Group):Development & implementation of “SEAT Selection” (Seat's European Used-Car Programme) in Portugal and France.In charge of the pan-European “car-to-market-studies”, the pre-view events & TCO-analyses related to the launch of Seat's model "Ibiza".
  • Seat Sa
    Vw Group'S International Trainee Programme For Graduates
    Seat Sa Sep 2005 - Jul 2006
    Martorell, Barcelona, Es
    VW Group's Trainee Programme at SEAT SA (SEAT-Cupra): Purchasing, Logistics, Controlling, Sales, After sales, Dealer network.

Patrick Reimers Skills

Automotive Market Research Marketing Export Automobile Vehicle Remarketing Residual Value Management Used Car Management Fleet And Remarketing Product Marketing Business Development Strategic Planning Management Sales Management Pricing Program Management Business Strategy Business Planning Strategy Sales Process Logistics Vehicles Sales B2b Market Analysis Competitive Analysis Product Development Marketing Management Negotiation International Sales International Business Customer Satisfaction Dealers Automotive Aftermarket Market Planning Contract Negotiation Forecasting Pricing Strategy Business To Business

Patrick Reimers Education Details

  • Iu International University Of Applied Sciences
    Iu International University Of Applied Sciences
    Economics
  • Universidad Rey Juan Carlos
    Universidad Rey Juan Carlos
    Economics
  • Maastricht School Of Management
    Maastricht School Of Management
    Business And Economics
  • Universidad Francisco Marroquín
    Universidad Francisco Marroquín
    Teoría Económica Y Teoría Política)
  • Universidad Rey Juan Carlos
    Universidad Rey Juan Carlos
    Economics
  • University Of East London
    University Of East London
    Mba In International Business
  • Wirtschaftsakademie Hamburg, Institut Für Aussenhandel
    Wirtschaftsakademie Hamburg, Institut Für Aussenhandel
    Aussenhandel

Frequently Asked Questions about Patrick Reimers

What company does Patrick Reimers work for?

Patrick Reimers works for Astara

What is Patrick Reimers's role at the current company?

Patrick Reimers's current role is Country Director Germany (MD).

What is Patrick Reimers's email address?

Patrick Reimers's email address is pa****@****dai.com

What schools did Patrick Reimers attend?

Patrick Reimers attended Iu International University Of Applied Sciences, Universidad Rey Juan Carlos, Maastricht School Of Management, Universidad Francisco Marroquín, Universidad Rey Juan Carlos, University Of East London, Wirtschaftsakademie Hamburg, Institut Für Aussenhandel.

What skills is Patrick Reimers known for?

Patrick Reimers has skills like Automotive, Market Research, Marketing, Export, Automobile, Vehicle Remarketing, Residual Value Management, Used Car Management, Fleet And Remarketing, Product Marketing, Business Development, Strategic Planning.

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