Authentic® is a national fractional CMO firm, serving clients across the United States and beyond. We were early pioneers in our industry, and continue to set the standard for fractional CMO excellence.Our unique approach combines Marketers + Methodology + Mindshare to help growing businesses Overcome Random Acts of Marketing® and increase maturity, growth, and transferrable value.We are Authentic Fractional CMOs™Tested. Trusted. True Executives.Learn more at www.authenticbrand.com

Implemented a long-term growth strategy and analytics framework focused on customer acquisition and retention, while implementing short-term growth drivers including a Customer Advocacy Growth Program, SMS, and TikTok. Played a central role in elevating the company to neutral profit, supporting a shift in company strategy.

Developed Marketing function for this global online education start-up (subscription model), driving revenue from $30M to $55M ARR, enabling Series D funding and eventual acquisition by a strategic competitor. • Focus on brand awareness, driving product engagement via trial, and nurturing users into paid subscription• Built team of eighteen people, adding functional expertise in brand, creative, channels and analytics• Repositioned Codecademy brand at the intersection of personal and professional aspirations, elevating relevance and expanding the addressable market (TAM)• Implemented full-funnel marketing approach across channels, promotions, content and user experience• Product Marketing focused on strategy, pricing, segmentation, value proposition and user experience • Efficiently scaled paid marketing from $0 to $14M annually, pegged to LTV/CAC efficiency metrics• Loyalty & Lifecycle Marketing (email/push/site) designed to elevate MAUs and paid subscriptions• Continuous content release across PR, Blog, events, community, partnerships and SEO• Integrated campaigns to elevate brand and revenue, grounded in education mission/brand identity• Assembled tech stack to support channel management, analytics, creative, and project management

Transformed Etsy consumer brand from a gifting destination to Relevant Everyday, uniting consumers to the breadth of the Etsy product catalog (50M+ skus), increasing the total addressable market, and driving customer acquisition and loyalty. Responsible for ~$1B in global revenue and 30% YoY revenue growth.• Responsible for ~$1B revenue (global), achieving +30% baseline sales growth rates (GMS)• Led brand, lifecycle and performance marketing, and site merchandising (team 30+)• Creative and channel responsibilities including TV, site/app, search, social, email, affiliate and influencer• Launched new channels, including TV, Influencer, and partnerships• Developed curated Site/App experiences to improve conversion, conversion value, and repeat visit rate

Delivered significant growth for Target (target.com & stores) via digital marketing campaigns, dedicated e-commerce programs, and improved customer segmentation, data management, and analytics• Responsible for performance marketing, product marketing, and retail media business• Transformed Target’s ad business into a retail media network based on customer and transaction data• Led e-commerce initiatives exceeding $100M in revenue for Target.com• Built “in-house” paid social, advanced TV & Video, programmatic and analytics team ($200M+ spend)• Performance focus included agile A/B testing across media, UX, conversion rate optimization (CRO), creative optimization, and ad platform mgmt. (Google, Facebook, Programmatic)

Responsible for digital marketing strategy, performance marketing, media, and analytics for Target brand and category marketing campaigns and “always-on” e-commerce initiatives (Target.com).• Led digital integrated marketing, launching 50+ campaigns annually/$50M+ spend• Developed new CRM practices enabling an omni-channel customer view and customer segmentation• Developed “closed loop” marketing attribution method, connecting marketing activity to in-store and online sales at a customer and transaction level• Led user acquisition for Target’s Cartwheel mobile couponing app, scaling to 14M monthly active users

Responsible for developing joint business plans and marketing partnerships for strategic clients such as UnitedHealthCare, MD Anderson, General Mills, and Colgate; increased revenue 40% YoY for the central region.

Led digital function for a range of clients and categories, focused on realizing client objectives, agency financial growth, and building an effective digital operation - including client strategy, marketing and media planning, budget management, digital analytics and media spanning partnerships, paid search, display, social, and video. • 250%+ revenue growth through digital services expansion and client growth• Webby nomination for Social Commerce (Target), transforming existing consumer behavior into social commerce through content creation and distribution

Led General Motors local digital transformation; developing strategy and go-to-market and leading collaboration with dealer groups to introduce marketing playbooks and a new reporting and analytics portal, bridging brand and retail marketing and resulting in a $16M increase in ad investment and 200K+ leads in first year.

Consumer Packaged Goods (CPG) + traditional media (National TV, Print, OOH, et al).