Patrick Ren Email & Phone Number

Marketing Management for SBUFormulate Marketing system for SBUBusiness analysisProfit Model development

Responsible for BU’s all marketing activities, such like product marketing, marketing communication, marketing events and so on. Managed entire marketing activities to generate marketing synergy; Planed and monitored for distribution of annual marketing expenses and human recourse; Conducted marketing research to develop go-to-market strategy for entire BU’s product lines; Leaded high quality awareness/demand campaigns via management of Marketing Mix and Media Mix; Conducted… Show more Responsible for BU’s all marketing activities, such like product marketing, marketing communication, marketing events and so on. Managed entire marketing activities to generate marketing synergy; Planed and monitored for distribution of annual marketing expenses and human recourse; Conducted marketing research to develop go-to-market strategy for entire BU’s product lines; Leaded high quality awareness/demand campaigns via management of Marketing Mix and Media Mix; Conducted distribution channel management; Cooperated with product department to adjust and complete products definition and road map. Innovatively build strategic win-win relationships with industrial leaders of “Intelligence Home”. Provided and deployed marketing and management strategic proposal. Cooperated and managed alliance partners for holding product launch events and establishing Robot Experience Centre in 8 major cities national wide. Co-branding and media relationship management Show less

Master, Banking And Finance

Master, Marketing