Director of Digital & Ecommerce for Painful Pleasure Business Unit. Painful Pleasures, Ultimate Tattoo Supply, Peak Needles, Recovery Aftercare, A Pound of Flesh, Fellowship Supply, Inkjecta USA, Feldman MFG, HM Tattoo, Monster Steel.

Manage the team responsible for day-to-day maintenance and upkeep of underarmour.com (including product setup, collection & page merchandising/organization). Build monthly online Merchandising Plans for product, brand and marketing initiatives- present final creative and past performance to Product and Brand Marketing teams on a monthly basis. Coordinate regular site refreshes with Creative, Marketing, Development, and Merchandising teams. Analyze product sales data, asset/landing page performance (via Omniture SiteCatalyst), regularly report site performance to eCommerce team. Utilize Customer Feedback (via ForeSee survey) and User Generated Content (via Bazaarvoice Ratings & Reviews and Stories tools) to drive relevant changes to merchandising plans and site content. Manage photography budget and act as business lead with several external vendors.

Oversee team responsible for day-to-day maintenance and upkeep of underarmour.com (including product photography, descriptions, metadata, and product related content online). Build monthly online Merchandising Plans for product, brand and marketing initiatives. Coordinate regular site refreshes with Creative, Marketing, Development, and Merchandising teams. Analyze product sales data, asset/landing page performance (via Omniture SiteCatalyst), and utilize Customer Feedback (via ForeSee survey) to make relevant changes to merchandising plans. Coordinate photo shoots for Catalog and Web imagery.

Oversee team responsible for product photography, descriptions, metadata, and product related content online. Analyze sales data using website analytics, interpret data to make merchandising decisions. Build monthly online Merchandising Plans for product, brand and marketing initiatives. Create regular merchandising plans for Brand and Athlete photo shoots. Coordinate photo shoots for Catalog and Web imagery.

Write and edit product descriptions. Oversee product photography process for approximately 300 styles per season (manage photography, retouch, and colorization process for accuracy and brand consistency). Manage department Salesman samples for new styles per season. Merchandise product collections online. Manage all metadata as related to product appearing online.