Patrick Robinson Email & Phone Number

St Ives, England, Gb

Cambridge, Cambridgeshire, Gb

Oberkochen, De

• Heading long and short-term marketing strategy, forecasting and operations management for ZEISS Consumer Optics (B2C) across the UK, and supporting Australia, New Zealand and South Africa• Driving D2C digital efforts to increase brand awareness, engagement and sales• Supporting commercial strategy with local and global team, including problem solving at all levels• Research and monitor the market, including competitor and product analysis• Leading paid advertising and social strategy • Drive voice of customer and feedback loop with consumers and dealers• Budget management and stakeholder managements from operational to C-Suite• Working with our dealer network to increase demand for products and drive market share• Successfully launch new products into the market and GTM strategy• Work with sales and product management driving commercial opportunities & inventory management• Agency management & event management• Utilising Analytical tools to solve issues and drive break-through thinking using the fail-fast method• Utilising marketing tools to drive effective marketing campaigns, and targeted segmentation• Working with influencers to drive commercial opportunities and build awareness.

Oberkochen, De

• UK Strategy and operation management for ZEISS campaigns across 4 business groups (3 B2B, 1 B2C)• Driving long and short-term lead generation• Budget management • Own UK ZEISS website, and implement strategies to drive more MQL and increase customer journey• Creating brand awareness and expanding the touchpoints, ensuring GDPR compliance• Working closely with the internal and external stakeholders to drive revenue• Agency management with quantifiable results, and driving countermeasures• Utilising Marketo, and SAP CRM for implementing measurable campaigns• Utilising Analytical tools to help solve issues and drive break-through thinking• Understanding the customer needs and increased segmentation• Targeting new business for growth, and expansion of existing ZEISS users

St Ives, Cambridgeshire, Gb

Responsible for driving all UK marketing revenue and campaigns, working closely with the Head of UK Sales and the Customer Service Manager. I manage a team of three to drive inbound and outbound opportunities/sales.• Heavy focus on digital marketing to increase number of touchpoints with the customer• Work closely with creative and digital agencies to create high-impact campaigns• Utilise tools such as Pardot & Salesforce to create brand awareness and drive revenue• Strong analytical and problem-solving skills to pre-empt issues and implement countermeasures• Responsible for all UK marketing revenue, working towards set KPIs – Increased revenue by 60%• Plan, create and implement all UK marketing plans • Manage a team of 4 employees to drive MQLs• Liaise with UK Sales and Customer Service, ensuring marketing efforts are followed through and to build a unity between departments• Drive inbound and outbound opportunities – increased by 48% and 54%• Manage UK marketing budget and forecast spend• Ensuring Linx is fully compliant with GDPR regulations• Account management for existing customers

St Ives, Cambridgeshire, Gb

Responsible for working with and upskilling our distributor channel in over 130 countries, as well as looking after the digital marketing aspect for the UK and globally.• Responsible for all global digital marketing for direct business and distributors digital presence• Leading the redesign of the Linx website • Designing the marketing plan for the digital and UK aspect of the business• Helping manage the UK telemarketing, and providing support from a systems perspective• Working closely with our global channel to upskill them to increase sales and visibility • Organisation and execution of all global exhibitions and events• Launch new products through direct markets and through the channel of distributors• Heading up all global digital marketing, working with external agencies to achieve this

St Ives, Cambridgeshire, Gb

Responsible for all the direct UK marketing efforts. My main focus in this role is to bring in new business, help capture IB to increase market visibility, and to launch new products in the UK. In 2015 we saw a 54% increase in incremental revenue within the UK market from the previous year. This was achieved through running numerous campaigns, and using many marketing and digital tools such as Marketo, social media and Google Adwords.• Responsible for all UK marketing within the company, including identifying potential campaigns, the execution of them, and looking at how to build inbound and outbound opportunities• Looking after UK exhibitions• Implemented campaigns through digital and traditional marketing• Implementing marketing plans for the company’s UK marketing efforts• Working with several different agencies to help strengthen our position in the market• Launching new products to the UK market and increasing visibility of relevant customers

Bishops Stortford, United Kingdom, Gb

Responsible for generating traffic to the websites that are part of the Armour Home group, with a strong focus on Search Engine Optimisation and conversion optimisation from an e-commerce perspective. Required to produce monthly reports looking at the performance of our brands from an online perspective, ranging from sales through to brand awareness on social media platforms. Responsible for implementing social media campaigns through many different platforms such as Facebook, Twitter and Google+. This has built up brand awareness, created relationships with current and potential customers and educated people about our brands. Been in charge of managing several projects on my own, ranging from translations of websites, through to creating new websites for specific brands on a CMS platform. A very well rounded job role, where I get to experience almost every aspect of the company and gain an understanding of how the company operates.

Executive Mba, Business Administration And Management, General

Ba (Hons), Marketing Management

A Levels & Gcse, Business Studies, Georgraphy, Ict