With over 17 years of experience in the heavy equipment industry, I am a seasoned sales and marketing professional with a passion for delivering value to customers and stakeholders. I have a proven track record of managing and growing sales territories, developing and implementing effective sales and marketing strategies, and leading high-performing teams. I am currently the Business Development and Marketing Manager at Tag Manufacturing, a leading manufacturer of attachments and couplers for excavators, loaders, and other heavy machinery.In my current role, I am responsible for direct dealer sales, account management, territory sales team management, and the development and implementation of successful sales strategies. I also oversee the marketing function, including developing our annual marketing plan, working with internal and external parties on developing and deploying marketing content, trade show planning and execution, and managing our internal sales and marketing systems. Some of my key achievements include increasing our market share and revenue in the western region, launching a new website and social media campaign, and improving our customer satisfaction and retention rates. I leverage my skills in corporate sales management, marketing project management, and direct sales to drive sales and marketing success at Tag Manufacturing.