Patrick Saint-Pierre Email & Phone Number

Toronto, Ontario, Canada

Mississauga, On

- Creation and implementation of departmental strategies to effectively position Porsche brand and products with trade media through key relationships with targeted media- Development of public relations strategies for reaching the business and lifestyle media and implement those strategies to gain favorable coverage and brand recognition- Development, planning, and managing of product press activities to include product launches, press conferences and the production, content and delivery of automotive press kit materials, budget management, and monthly sales report preparation- Serving as the Company spokesperson and main source of information concerning Automotive Media to include the creation of speeches, presentations, press releases and videos- Maintaining news media relations and cultivating relationships with journalists- Creation and implementation of community relations programs to favorably influence members of the local community.- Maintenance of a media list for press vehicle loans and maintain effective working relationship with those on this list- Management of all aspects of Motorsport program activities for example events, conferences, and release in concert with a third-party vendor

Birmingham, Mi, Usa

Mississauga, On

The role of the Public Relations Manager is to effectively build and heighten the Kia brand in Canada, by building strong relationships with automotive, business and lifestyle media, which will increase positive coverage of Kia products through print, on-line, and social media outlets. Reporting to the National Marketing Manager, the PR Manager works effectively and efficiently with various departments internally to build the Kia Canada brand, monitor overall budgetary control for various PR and Events projects, and supervise three direct reports.ResponsibilitiesPlanning and executing press events including media product launch events that include top tier media to garner the desired coverageCreate and distribute press releases to targeted mediaMaximize the utilization of press fleet with journalists nationally to garner positive articles to build the Kia brand imageSupervise and develop the Public Relations and Marketing Coordinator and two other direct reports in the departmentSupervise the Public Relations and Marketing Coordinator to plan and execute corporate events that exceed executive expectations including national dealer meetings, auto shows, press events and special eventsMonitor overall budgetary control for various PR and Events projects

2010Responsible for representing and promoting brand with commercial customers, fleet management companies, and regions/dealers. Provided fleet intelligence, identified new sales opportunities, coordinated execution of communication and marketing activities, and responded to/resolved customer inquiries and concerns. Provided field-level support for strategic development and growth of fleet/non-retail sales channels. Established strong brand presence in immediate vehicle manufacturing plant market through public relations (PR), community relations, and marketing activities. Single-handedly convinced the local dealer in making necessary changes and hiring to support crucial Chattanooga plant activity initiativesSecured a major order intent for an initial 400 units and a total potential of 1,200 Sales and Distribution Manager 2008-2009Managed region's initiative in vehicle procurement, distribution, and inventory management, and provided reports at every level. Coordinated between factory liaison and sales operations managers to ensure order compliance, including supply allocations and ordering shortfalls. Contributed to monthly sales planning process pertaining to supply channel management and aided region sales and marketing general manager in analysis of regional incentive solutions. Managed team of two associates overseeing vehicle incentives and distribution. Increased market share 25% in 2009, during a downturn industry yearManaged inventory from extreme over-supply to short supply situation in less than 12 months

2008Established key PR strategies and advised company management. Influenced company's public and media relations positively. Developed national and international media events, such as product launches. Created and prepared all communications from executive team for press conferences and events in both official languages. Oversaw management of department personnel, budget, vehicle fleet, as well as all press communication materials and PR website. Communicated related PR activities to organization and dealerships. Coordinated and align PR activities with marketing to ensure maximum achievable impact for brand. Successfully launched six new vehicle lines with the media, with two category car-of-the-year nodsCompletely turned around media perception in a key market, from very negative to very positive

2006Managed future product portfolios for Volkswagen brand for U.S. market. Initiated input of approved product strategies into various areas within VWoA/VWC. Developed future product and pricing strategies, fulfilling consumer expectations and meeting corporate objectives. Provided and validated product claims for use in all communication materials. Monitored and mentored implementation of product strategies within VWoA/VWC. Coordinated and directed overall launch plan for assigned series between completion of marketing plan and vehicle launch.Played an integral part of the launch of the new Jetta in 2005Managed quality of internal and external product communication

Responsible for all associated tasks, culminating with procurement of VW vehicles from manufacturing sources. Provided support to region team leader as well as Area teams by ensuring that all information was coordinated, aligned, and shared. Led Region's Area teams in forecasting process to define proper model and mix for centers. Monitored performance of centers to ensure proper flow and mix of vehicles operating region. Managed forecast and ordering processes. Consistently ranked first among Regions in depleting model-year closeout inventoryLed successful and effective forecasting consulting among eight areas

Provided support to the dealership's Parts Managers by ensuring that the appropriate ordering and technical assistance was given. Assisted dealer Parts personnel in processes and systems operation. Reviewed part status and intercepted any anomaly. Facilitated emergency part ordering. Executed dealer red order requests. Assisted in after-close part shipment requests.Successfully trained dealer parts personnel on new electronic parts search system (ETKA)Contributed to the department achieving high customer satisfaction scores

Received and responded to customers from across Canada. Analyzed requests for assistance and advised customer and dealers of status based on Customer Relations and Warranty policies and procedures. Facilitated process regarding goodwill. Interacted closely with customers. Internal departments, Zones and Dealers, in order to determine the correct resolution to inquiries and concerns.Consistently achieved the highest Department productivity and efficiencyPerformance was the factor in moving from temporary to permanent employment in just over two month

Ba, Business Administration

Graduated Cum Laude

Associate Degree, Business Administration; Bilingual (French And English

Ba, Business Administration