Patrick Scanlan Email & Phone Number

Dallas, Tx, Us

Wyomissing, Pennsylvania, United States

Develops strategic campaign plans to target the AT&T and DIRECTV customer base in order to reduce churn and grow revenue. Leads agencies in creative development and cross-functional teams for digital campaign execution.

Redmond, Wa

- Developed and led DTV campaign addressing sports viewer audience, resulting in double-digit retention improvement. - Created and executed iPhone 6s/iPhone 6s Plus campaign, which resulted in double-digit increase in upgrades. - Created and implemented Broadband Speed Upgrade communications plan. - Developed & managed Int’l campaigns, which included Passport, World Connect Value, & Mobile Share Value, resulting in double-digit increase in sales & engagement rates, plus best churn reduction campaign of the year. - Created and launched Accessories campaign roadmap resulting in double-digit sales increase and best engagement rates in over 3 years.

Woodinville, Wa

Led MOGA brand mobile game-controller business totaling over $40MM. - Created and implemented MOGA Q3 advertising and marketing plans, resulting in a 22% increase in sales. - Led new product launch to penetrate global territories of the UK and Australia/New Zealand. - Developed brand strategy, target audience, positioning and marketing plan for Q4 new product launch in order to generate awareness, gain user acquisition, and drive sell-through.

Redmond, Wa

Developed strategic plan to create $20MM Social Games segment for Consumer Applications team. Launched AT&T GameWorld. Developed product roadmap, GTM strategy, value proposition, user acquisition, and customer experience.- Created marketing plan to support the launch of AT&T branded & 3rd party game applications. Partnered with internal cross-functional teams to maximize resources, execute plan, and drive user acquisition and retention.- Negotiated partnerships with top-tier Social Game developers such as Zynga, Gree, and ngmoco, which included revenue share agreements, exclusive partner game content, and exclusive marketing programs.- Honored with Vice-President's award for achievement.

White Plains, Ny

Led North American Multimedia business and Global campaigns by managing Nokia and NSeries branded devices. Responsible for developing and executing marketing strategies/campaigns globally and at the local level in support of the launch of smartphones, N-Series branded devices, Internet Tablets, Games, and Accessories. Developed target market, positioning, and value propositions. Leveraged internal property, entertainment & professional sports partnerships in execution of plans.- Created and implemented $100MM+ marketing programs, including television, print, radio, digital, social media, in-theater, guerrilla, experiential, event, public relations, and consumer and trade promotions. - Launched first N-Series branded devices globally and in North American at all major retailers such as Wal*Mart, Target, AT&T/Cingular, T-Mobile, Amazon, and Best Buy.- Earned 15% increase in sales and 10% increase in brand awareness.- Partnered with major entertainment, sports, and social media companies such as Warner Bros, DC Comics, EA, Activision, and Facebook in the development and execution of marketing programs.

Bellevue, Wa

Orchestrated $50MM wireless games and Download Fun businesses. Launched wireless-games business to penetrate casual and hard-core gamer segments. Developed product, pricing and promotional strategies for wireless games and Download Fun businesses. - Formed marketing, promotional plans and partner strategies for Download Fun resulting in 30% monthly increase.- Developed new pricing strategy and plan for t-Zones resulting in 25% monthly increase.

Glen Cove, Ny

Ran $85MM Acclaim Team Sports Brands video games, which included All-Star Baseball, NBA Jam, and NFL Quarterback Club. Created and implemented market-segmentation plan, road map, brand and product strategies to drive franchise growth for future product launches. Partnered with the major sports leagues such as the NFL, MLB, and NBA, along with professional athlete endorsers to drive product launch and marketing plan. Partnered with the console platforms of Sony Playstation, XBOX, and Nintendo in marketing plan integration.- Designed All-Star Baseball 2003 integrated marketing plan, including television, print and digital advertising, as well as consumer and trade promotions, resulting in a 60% sales increase and number one category position.- Developed brand strategy, positioning and marketing plans for All-Star Baseball 2004 and NBA Jam 2004.

East Longmeadow, Ma

Held responsibility for the $150MM Monopoly and $15MM Avalon Hill brands. Created and implemented brand-building strategies, including brand essence, positioning, character statements, core values, target audience and market-segmentation. Spearheaded strategic-brand television, print and digital advertising plans.- Designed plans for Disney, Pokémon Gold and Silver, and Powerpuff Girls’ Monopoly editions yielding $45MM in revenue.- Planned television advertising, public relations and event strategy to drive Monopoly Disney edition launch.- Originated and launched Monopoly - The .com Edition, Monopoly Junior Dig’n Dinos and Monopoly Hand-held Jackpot Casino. - Directed brand promotions and public-relations campaigns, such as McDonald’s Feel the Peel and Monopoly 2000 World Championships.

Wayne, Nj

Managed $100MM Lysol Brand North American businesses.- Launched Lysol Deodorizing Cleaner for 10% unit increase.- Led Lysol Antibacterial Kitchen Cleaner re-stage, including advertising, packaging, merchandising, pricing and promotional strategies for 15% unit increase.

Phoenix, Az

Directed $90MM Liquid Dial and Dial for Kids brands.- Led Liquid Dial line extension launch. - Developed and launched Back-to-School promotional program and Disney's Toy Story partnership program with Dial for Kids resulting in 50% improvement in market share.

Mba, International Management And Marketing

Bs, Administration Of Justice