Patrick Scanlan Email & Phone Number

Dallas, TX, US

Wyomissing, Pennsylvania, United States

Develops strategic campaign plans to target the AT&T and DIRECTV customer base in order to reduce churn and grow revenue. Leads agencies in creative development and cross-functional teams for digital campaign execution.

Redmond, WA

- Developed and led DTV campaign addressing sports viewer audience, resulting in double-digit retention improvement. - Created and executed iPhone 6s/iPhone 6s Plus campaign, which resulted in double-digit increase in upgrades. - Created and implemented Broadband Speed Upgrade communications plan. - Developed & managed Int’l campaigns, which included.

Woodinville, WA

Led MOGA brand mobile game-controller business totaling over $40MM. - Created and implemented MOGA Q3 advertising and marketing plans, resulting in a 22% increase in sales. - Led new product launch to penetrate global territories of the UK and Australia/New Zealand. - Developed brand strategy, target audience, positioning and marketing plan for Q4 new.

Redmond, WA

Developed strategic plan to create $20MM Social Games segment for Consumer Applications team. Launched AT&T GameWorld. Developed product roadmap, GTM strategy, value proposition, user acquisition, and customer experience.- Created marketing plan to support the launch of AT&T branded & 3rd party game applications. Partnered with internal cross-functional.

White Plains, NY

Led North American Multimedia business and Global campaigns by managing Nokia and NSeries branded devices. Responsible for developing and executing marketing strategies/campaigns globally and at the local level in support of the launch of smartphones, N-Series branded devices, Internet Tablets, Games, and Accessories. Developed target market, positioning.

Bellevue, WA

Orchestrated $50MM wireless games and Download Fun businesses. Launched wireless-games business to penetrate casual and hard-core gamer segments. Developed product, pricing and promotional strategies for wireless games and Download Fun businesses. - Formed marketing, promotional plans and partner strategies for Download Fun resulting in 30% monthly.

Glen Cove, NY

Ran $85MM Acclaim Team Sports Brands video games, which included All-Star Baseball, NBA Jam, and NFL Quarterback Club. Created and implemented market-segmentation plan, road map, brand and product strategies to drive franchise growth for future product launches. Partnered with the major sports leagues such as the NFL, MLB, and NBA, along with professional.

East Longmeadow, MA

Held responsibility for the $150MM Monopoly and $15MM Avalon Hill brands. Created and implemented brand-building strategies, including brand essence, positioning, character statements, core values, target audience and market-segmentation. Spearheaded strategic-brand television, print and digital advertising plans.- Designed plans for Disney, Pokémon Gold.

Wayne, NJ

Managed $100MM Lysol Brand North American businesses.- Launched Lysol Deodorizing Cleaner for 10% unit increase.- Led Lysol Antibacterial Kitchen Cleaner re-stage, including advertising, packaging, merchandising, pricing and promotional strategies for 15% unit increase.

Phoenix, AZ

Directed $90MM Liquid Dial and Dial for Kids brands.- Led Liquid Dial line extension launch. - Developed and launched Back-to-School promotional program and Disney's Toy Story partnership program with Dial for Kids resulting in 50% improvement in market share.

Mba, International Management And Marketing

Bs, Administration Of Justice