Transformational leader and marketing strategist with extensive experience in commercial / customer analytics and strategy planning in the Life Sciences industry. Track record of guiding stakeholders across functions and all seniority levels through digital transformation and establishing a data-driven, agile decision-making culture. Developing and leading cross-functional teams to build customer centric engagement models and digital health solutions, with substantial impact on customer experience, reach and sales. History of maximizing launch and growth brand potential through data-driven go-to-market, growth, and portfolio/LCM strategies.