~ Spearheaded e-commerce sales and marketing initiatives that drove topline growth and profitability~ Direct-to-CEO report who managed P&L responsibilities, ensuring financial health and strategic investments in growth opportunities and tools~ Managed e-commerce sales team (5) to drive B2B revenue through major online retailers Amazon, Walmart, Wayfair, etc.~ Leveraged partners/tools to develop and execute go-to-market strategies for new and existing products~ Responsible for launch of Direct-To-Consumer website, resulting in double digit contribution margin growth focusing on acquisition and LTV through various D2C efforts~ Established and nurtured key B2B customer relationships, resulting in multiple program wins with top retailers including Home Depot, Wayfair, QVC and more~ Navigated constant change in e-commerce landscape, continuing to leverage tools to grow revenue and fend off marketshare intrusion~ Oversaw marketing team (3) including Creative & Content, Influencer & Social Media, and Packaging~ Led outsourced customer service team (10) and drove internal processes to support sales team and retail partners as well as the end-consumer experience~ Managed all digital advertising for Amazon (AMS), Walmart (Connect) and Wayfair (WSP) from campaign launches to optimization, ensuring positive ROI at the contribution margin level~ Implemented PIM (Salsify) across the organization to house all product data and bring efficiencies and go-to-market speed across multiple departments~ Point of contact for all brand and agency/vendor partnerships including but not limited to SEM & SEO, Stackline, Salsify, Retail Bloom, BazaarVoice, Britton, etc.

Vice President, Consumer Brands | Clients: GNC, hhgregg, True Value~Consulted primarily retail brands to continue to evolve and re-position themselves in the ever-changing retail environment through cross-functional strategies, customer experience and content.~Managed executive communications for clients at the C-suite level, including CEO positioning both internally and through the media. Specifically led communications at C-suite level during high-profile crisis situations.~Pitched and secured new business for agency.~Managed and developed multiple account teams and enjoyed helping individuals realize their potential.

~ Designed, developed and delivered cross-functional marketing strategies that generated topline sales, multi-channel traffic and brand awareness~ Launched FLOR.com and grew revenue annually by double and triple digit percentages through acquisition and retention efforts that ultimately led to LTV growth~ Oversaw Public Relations, Influencer and Social Media platforms with key objectives of growing brand awareness, customer engagement and social media channels~ Spearheaded launch and growth of FLOR brick & mortar retail channel as well as led store marketing and events efforts as direct report for 18 store managers across the U.S.~ Managed all agency partners; from strategy and execution to results and optimization -Agencies included: Digital marketing (SEM & SEO), PR & Social Media, National & Local advertising, Social Media advertising ~ Brought products to market from customer-driven innovation to conception to purchase~ Strategic day-to-day contact for all new business ventures to create customer growth through brand awareness~ Worked with leaders of cross-functional teams including Creative, Operations and Retail Managers to successfully develop strategies and plan and execute marketing and communication programs~ Responsible for maintaining multi-million-dollar marketing budget

~ Developed and implemented PR and marketing strategies and saw through execution for clients, including Unilever (AXE Bodyspray), Burger King & Sears