Director for this specialist social purpose agency, leading on the launch of a global Diversity, Equity and Inclusion campaign for high-profile client.I also design cross-channel digital engagement strategies, build online community movements, and lead creative social media marketing campaigns that attract public support and influence key targets for client projects.

Senior corporate communications strategist, advising business on integrated marketing campaigns, digital channel strategies and audience engagement tactics.Previous clients include Bupa Group, The Law Society and Capita Plc.

Leading Unilever's corporate website network, global social media channels, community management and strategy to engage new power audiences. (Maternity cover)

Leading Unilever's global content across its website and social channels (maternity cover).

Advised Bupa Group and UK on digital engagement and social media strategy.

Consultant for this specialist social purpose agency. Develop cross-channel digital engagement strategies, build online community movements, and lead creative social media marketing campaigns that attract public support and influence key targets for client projects.

Supported the transformation of social media at the FTSE 250 company Capita Plc.

Supported The Law Society's digital transformation, advising the organisation on online community strategies to engage its membership of solicitors.

Led a team of audience engagement and digital marketing specialists across CRM, community and social media for the non-profit Which? (the Consumers’ Association).Oversaw best-in-class digital engagement strategies for a registered audience of 900k, maximising retention and impact across channels.Led organisation-wide Social Media Strategic Review, securing investment to build a team of 7 social media experts. Introduced new leadership governance of social, and mobilised… Show more Led a team of audience engagement and digital marketing specialists across CRM, community and social media for the non-profit Which? (the Consumers’ Association).Oversaw best-in-class digital engagement strategies for a registered audience of 900k, maximising retention and impact across channels.Led organisation-wide Social Media Strategic Review, securing investment to build a team of 7 social media experts. Introduced new leadership governance of social, and mobilised Marketing, Comms and Content teams behind new strategic goals. Inspired radical improvement in social media, introducing agile social-first content production and a refreshed brand voice. Yearly engagements grew from 260k to 2m under my leadership, which in turn generated follower growth and an increase in referral traffic.Nurtured a culture of innovation, resulting in industry-leading engagement strategies that have grown the lifetime impact value of supporters. Innovations include a personalised postcard tool and a tweet builder to put public pressure on consumer brands.Introduced case study collection to deliver high-impact comms across owned and earned channels. Show less

Led a team of 7 audience engagement, digital campaigns and community specialists.Grew one of the largest supporter bases for a UK non-profit (1m), overseeing paid acquisition investments. Modernised email journeys to tailor eCRM communications based on activity, interest and behavioural segmentations, resulting in a 75% active base.Transformed campaign planning with the Head of Campaigns, putting consumer actions at the heart of our theory of change. Achievements include; a 100k… Show more Led a team of 7 audience engagement, digital campaigns and community specialists.Grew one of the largest supporter bases for a UK non-profit (1m), overseeing paid acquisition investments. Modernised email journeys to tailor eCRM communications based on activity, interest and behavioural segmentations, resulting in a 75% active base.Transformed campaign planning with the Head of Campaigns, putting consumer actions at the heart of our theory of change. Achievements include; a 100k gov.uk petition prompting parliamentary debate; and a story-sharing tool which influenced the CMA’s social care review.Oversaw the creation of a ‘complaints tool builder’ integrated with the CRM Blue State Digital. This includes a mis-sold PPI tool which has reclaimed millions of pounds for consumers from UK banks. Show less

Play key role at Which?, growing and engaging a community of 650,000+ campaign supporters. Lead on Which?'s online campaigns platform and managing editor of Which?’s online community. Line manage senior content producer in my team.Designed and project managed development of new campaigns site, delivering conversion rates as high as 90%. Project lead on strategising future of Which?’s online campaigning with agency Blue State Digital. Secured investment when presenting business case to… Show more Play key role at Which?, growing and engaging a community of 650,000+ campaign supporters. Lead on Which?'s online campaigns platform and managing editor of Which?’s online community. Line manage senior content producer in my team.Designed and project managed development of new campaigns site, delivering conversion rates as high as 90%. Project lead on strategising future of Which?’s online campaigning with agency Blue State Digital. Secured investment when presenting business case to management.Under my leadership Which?’s online community has tripled engagement (150 comments per post). Introduced innovative registration journey, acquiring thousands of new users. Presented at external events, sharing my specialist knowledge on how to build successful communities. Show less

Community editor and senior digital campaigner, leading supporter engagement for half of Which?’s campaigns. Trained new team members in moderation, editing, SEO and CMS.Passionately pushed forward new acquisition sources, managing four agencies in acquiring supporters on social media. Achieved industry-leading results with Twitter cards, driving thousands of leads at low costs. Presented with an award by Which? CEO for my achievements in this area.Presented clear business case… Show more Community editor and senior digital campaigner, leading supporter engagement for half of Which?’s campaigns. Trained new team members in moderation, editing, SEO and CMS.Passionately pushed forward new acquisition sources, managing four agencies in acquiring supporters on social media. Achieved industry-leading results with Twitter cards, driving thousands of leads at low costs. Presented with an award by Which? CEO for my achievements in this area.Presented clear business case for redeveloping Which?’s online community and secured investment from company management. Hired and led team of developers, designers and project manager. Show less

Lead on content strategy for Which?’s community site, working with magazine editors, press and comms teams to align with Which?'s broader output. Proven track record of empowering the community, harnessing feedback to build the case for campaigns and investigations that deliver positive change for UK consumers. Drove forward the community’s call for action on mid-contract mobile price rises, working with campaigners, policy experts and lawyers to launch a successful national… Show more Lead on content strategy for Which?’s community site, working with magazine editors, press and comms teams to align with Which?'s broader output. Proven track record of empowering the community, harnessing feedback to build the case for campaigns and investigations that deliver positive change for UK consumers. Drove forward the community’s call for action on mid-contract mobile price rises, working with campaigners, policy experts and lawyers to launch a successful national campaign.Digital campaigner on Which?’s telecoms campaigns, devising online strategies to grow petition signatures. Produced creative content, videos and infographics to promote these campaigns. Show less

Launched award-winning blog (Best Blog, Social Buzz Awards 2011) for consumer champion Which? in six weeks. Fed into its development, design, tone of voice and content strategy.Built strong relationships with teams across Which?, encouraging researchers to produce content. Edited pieces into engaging online copy and authored 300 articles on diverse topics.Nurtured a thriving community, growing engagement to 30 comments per post. Exceeded ambitious traffic targets through savvy… Show more Launched award-winning blog (Best Blog, Social Buzz Awards 2011) for consumer champion Which? in six weeks. Fed into its development, design, tone of voice and content strategy.Built strong relationships with teams across Which?, encouraging researchers to produce content. Edited pieces into engaging online copy and authored 300 articles on diverse topics.Nurtured a thriving community, growing engagement to 30 comments per post. Exceeded ambitious traffic targets through savvy social media promotion and by using best-practice SEO. Show less

Carried out strategic review and written assessment of the Australian Consumers’ Association’s audience strategies, campaigns website and community platform. Presented to the Board with recommendations on audience growth and mobilisation, resulting in significant investment and the creation of a new Supporter Engagement team. Mentored cross-org teams on customer engagement, social media and content strategies.Presented at numerous external campaigning networks in Sydney… Show more Carried out strategic review and written assessment of the Australian Consumers’ Association’s audience strategies, campaigns website and community platform. Presented to the Board with recommendations on audience growth and mobilisation, resulting in significant investment and the creation of a new Supporter Engagement team. Mentored cross-org teams on customer engagement, social media and content strategies.Presented at numerous external campaigning networks in Sydney and Melbourne on how to build best-in-class campaigning sites that maximise engagement, conversion and impact. Show less

Headed up Adfero's gaming site. Reformed its content strategy, reducing output to focus on quality editorials and news scoops. Responsible for 10x traffic increase, from 30,000 to 300,000 monthly visits. Recruited and managed freelance writers, nurturing their personal development in online writing. Built industry contacts with international publishers to score exclusive interviews.Developed social media strategy that resulted in wide international coverage. Launched the site’s Twitter… Show more Headed up Adfero's gaming site. Reformed its content strategy, reducing output to focus on quality editorials and news scoops. Responsible for 10x traffic increase, from 30,000 to 300,000 monthly visits. Recruited and managed freelance writers, nurturing their personal development in online writing. Built industry contacts with international publishers to score exclusive interviews.Developed social media strategy that resulted in wide international coverage. Launched the site’s Twitter account, growing a passionate fan base. Show less