Develop frameworks for strategic partnerships that align with business goals and operational capabilities.Source and structure partnerships with social media platform partners to develop insights for the purpose of informing future content development, product development, marketing, and revenue-generating strategies.Negotiate contracts with support from partners, executive management and legal counsel.

Managing teams responsible for business planning, business development initiatives, marketing funnel optimization, business cases, budgeting, reporting & BI. Also managing the daily development of mobile apps and tools to support growth of the business.Developing the brand in Europe and making sure we stand out by leading the development team and thinking different than all of our competitors.Managing several departments in online marketing organization, including Marketing Systems - ad serving, tracking and back office. Creative - UX, design and front end development. Affiliate program management and communication. Marketing Communications. Marketing budget planning and execution. Reporting & BI. Development of mobile apps and tools to support growth of the business. Business Development initiatives.

Led the Ecommerce Division managing all the Group's brands online, across the UK and Europe. Accountable for all aspects of the operation of the Division (including marketing, trading, product, finance, IT and operations), managing up to 350 staff.I was responsible for all technology and the associated products, services and initiatives supporting the operating divisions. This included both online and offline channels which extend to 4m customers,1,800+ UK retail outlets and 16,000+ employees.

Prospect for potential new affiliates and turn this into increased business.Meeting potential affiliates by growing, maintaining, and leveraging the William Hill network.Identify potential affiliates, and the decision makers within organisations.Research and build relationships with new affiliates.Plan approaches and pitches.Create relationships and benefit the affiliate and the William Hill brand. Handle objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.Present an image that mirrors that reflects the morals and values of William Hill worldwide. Responsible for the creation, development and management of new interactive online gaming division