Digital Marketing Consultant

Our MissionTo implement our unique regional health information exchange platform that has an integrated suite of network-enabled e-health services that facilitates the delivery of healthcare more efficiently and cost-effectively to millions of people in underserved communities throughout the world, by connecting healthcare facilities region by region, generating measurable social impact.

Digital Marketing is my passion and I am addicted to anything Digital Marketing related. I've been involved in various industries (online dating, finance, foods, health & nutrition, entertainment, etc). To date, in the past 15 years, I've spent over $150M in digital media spent. I've had the pleasures to work in the award winning Jerry Seinfeld's Comedian in Cars Getting Coffee in the online streaming vertical to helping companies such as Lenny & Larry's & Quest Nutrition drive revenue & brand awareness through Digital Marketing.My best accomplishment in Digital Marketing however happened in the late 90's when I first started my online business selling various merchandise. I spent $80K in digital media spent and generated over $3 million in revenues within a year. Ever since then, digital marketing is all I've done.Some of my current, recent and past accomplishments:- I single handedly generated over 120 million video views per month @ Crackle through various digital marketing strategy, resulting in up to $75mm yearly revenue.- Managed multi-million dollars yearly ROI positive digital marketing budget @ Quest Nutrition.- Established digital media presence @ Lenny & Larry's that drive not only brand awareness but millions of dollars in ecommerce revenue.Currently I am working on developing a 'SMART WEBSITE' technology that would allow ecommerce website to self optimized the incoming traffic to maximize conversions and increase revenue. This is a project of mine that has never been done by any other ecommerce site. Stay tuned!

Responsible for driving business through Ecommerce and Digital Marketing.- Develop annual digital media plan, budget and set target KPIs & Goals- Plan, execute, manage and optimize all digital media channels (paid social, SEM, SEO, display, retargeting, customer retention and acquisitions, networks, programmatic display, etc)

Responsible for multi-million annual ecommerce growth (Ecommerce business grew by over 400% in the past year)

I manage Digital Marketing team @ Lenny & Larry's.- Digital Marketing Media Plan & Execution- Develop, maintain and design eCommerce Platform (custom built website)- Develop and execute various digital media plans (SEM, SEO, Social, Affiliate, Networks, CRM, Display (Branding & Direct Response)- Retargeting, Audience Targeting- Analyze and Optimize Marketing campaigns.- Grow company's overall revenue by over 400% in 18 months.- Increased eCommerce Business by over 1,200% within 18 months.- Finalist in the eTail Best-In-Class Awards as Emerging eCommerce Category.

I manage Digital Marketing Campaigns @ Quest, #2 Fastest Growing Company in the US. http://www.inc.com/profile/quest-nutrition- SEM (Search Engine Marketing) - Google, Yahoo, Bing ($300K monthly budget)- SEO (Search Engine Optimization)- Facebook Marketing, YouTube, Google Display, AOL, Yahoo Native Ads - ($100K monthly budget)- Affiliate Marketing - CRM & Newsletters- Retargeting, Audience Targeting- Broke monthly revenue records (online sales) within 6 months.- Decreased Customer Acquisition Cost by over 40% within 90 days.

Managed, Optimized and Created Media Plan of:- Over US$12 - $20 million/yearly in Digital Marketing Budget.- SEO: Search Engine Optimization- SEM: Search Engine Marketing (Adwords, Bing, Yahoo)- Responsible for generating over 30 million ad views per month to Crackle.com- Responsible for generating over 2 million site visits per month through various paid marketing campaigns.- IncreasedSEM traffic from 40,000 visitors to over 1.2 million visitors per month in 3 years.- Increased Organic traffic through SEO from 200,000 to over 1.5 million visitors per month in 2 years.- Increased Views through paid traffic from 5 million to over 30 million ad views per month.- Increased site user registrations from 10,000 to over 50,000 new user registrations monthly.- Managed Digital Marketing campaigns with networks and agencies.- Decreased customer acquisition cost by over 60%.- Helped promoting the launch of Crackle's original series including Jerry Seinfeld's Comedian in Cars Getting Coffee.

Managed, Optimized and Created Media Plan of:- Over US$3 million/yearly in Digital Marketing Budget.- SEO: Search Engine Optimization- SEM: Search Engine Marketing (Adwords, Bing, Yahoo)- Responsible for generating over 6,000 leads per month in a highly competitive vertical.- Responsible for generating over 1,000 new customers per month.- Maintained positive ROI for 3 straight years.- Broke company's monthly customer acquisition volume 18 times in 3 years period.

Recent and Current Clients Included:- Match.com- True.com- Spark Networks (Jdate.com, Sparks.net)- MediaWhiz- Date.com- Feeln.com- ScreenJunkies.com