* Team Leader for a pool of troubleshooters and problem solvers with expertise in management, business development, marketing and communications. * Creator and facilitator of management, marketing, communications and Design Thinking training programs.

• Heads Marketing for Samsung Philippines principal businesses (IT/Mobile and Consumer Electronics) responsible for the following key areas: 1. Branding: creation and implementation of One Samsung branding programs * Brand Governance* Social Media and Influencer Management* Events and Activations* Partnerships and Strategic Alliances 2. Media: Above-the-line and Digital Advertising * Media Investment Management* Marketing Mix Modelling3. Public Relations – reputation building, media relations, crisis management4. Marketing Intelligence

• Heads the Branding and Marketing Department in the development and implementation of programs in the following areas:- Branding – creation and implementation of branding programs across all communication platforms - Media – Above-the-line and Digital Advertising support for all Okada Manila business units (Hotel, Food and Beverage, Casino, Entertainment, Retail, Spa) including the management of all in-property advertising assets - Social Media – management of all social media assets like Facebook, Instagram, Twitter; relationship building with online influencers, websites and blogs- Promotions and Events – conceptualization and execution of brand-building and revenue-generating promotions and events- Creative Services – conceptualization, design development, creative writing- Marketing Services - conceptualization and creation of property wide marketing collaterals - Public Relations – reputation building, media relations, crisis management- Investor Relations – dealings with the parent company Universal Entertainment Corporation of Japan- Strategic Alliances – identification of potential brand partners; creation, execution and monitoring of mutually beneficial programs • Company representative to the Marketing Committee of the Entertainment City Estate Management, Incorporated (ECEMI) – body in charge of developing Manila’s Entertainment City as a tourism-promoting hub that generates employment for Filipinos.

Marketing 121 (Advertising Management)• The course covers the fundamental principles of Advertising, Advertising Methods and Practices as well as Advertising’s relationship to Marketing. Emphasis is on its components (the advertiser, the advertising agency, media, creatives) and on how to develop consumer-focused strategies/tactics in real world marketing/advertising situations.

• Manages the overall operations of Gasso, a full-service, independent, communications solutions agency • Client List: Green Cross, Inc. (Green Cross, Del, Zonrox Glide, Greenex), Pascual Laboratories (Glutaphos), CDO Foodsphere (CDO, San Marino, Idol, Holiday, Samba), Banco de Oro, Metro Pacific Investments, Asia Brewery, Inc. (Agua Vida), Lamoiyan Corporation (Hapee), Universal Canning Corporation (Family’s, Master, Atami), SM Supermalls, James Hardie (Hardieflex) • Past Clients: Pfizer Consumer Healthcare (Centrum, Stresstabs, Advil, Chapstick, Dimetapp, Caltrate)• New Business Wins: Asia Brewery, Inc. (Manny O Wines), Devant TV, Duty Free Philippines, Pacific Online (Scratchit), Dupont (Pioneer brand seeds), Rajah Travel Corporation (Contiki), GNC, PICC, Trust Quality Choices, Lamoiyan Corporation (Licealiz), Pascual Consumer Healthcare (Poten-cee and Glutaphos)

• Group head and client services director for Division 1 of Publicis Manila managing the following accounts:o Nestlé Dairy Health and Nutrition Solutions (Nido & Bear Brand)o Nestlé Liquid Beverages (Nescafe RTD, Milo RTD, Bear Brand Sterilized)o Nestlé Corporate and Wellnesso Nestlé Infant Nutrition (Cerelac)o Procter and Gamble (Oral-B, Vicks and Duracell)o AKTV (PBA, UFL, NCAA and other sports properties of TV5)• Person responsible in ensuring excellence in the following key result areas:o Client Satisfaction and Service Qualityo Creative Effectiveness and Reputationo Marketing Effectiveness for Client Brandso Revenue Growth• Organic • New Business• Responsible for ensuring compliance on business and corporate policies• Key person for new business sourcing.