City Chain Company Limited (2015 – present)Leading watches retail company under Stelux Holdings International Limited, listed on the Hong Kong Stock Exchange since 1972 (Stock Code : 84), with a retail network of more than 300 POS in Greater China and SEA countries. Report to Group Managing Director, formulate and execute the Buying Strategy, Assortment Plan and Product Marketing Plan for the different type of shops among the 150 offline shops in China, Hong Kong and Macau, also managing the channel of travel retail, .com, Tmall International and Wechat shops. Managed and directed all merchandising activities, sales and budgetary control of a few hundred million annual OTB. Leading a team of 15 in China and Hong Kong to manage over 40 active brands and vendors, handling over 40,000 active sku supplying over 150 shops. Key founding committee member of the Ecom businessDirect managed the flagship shop in Tmall international where annual GMV increased 7 times in the past 3 years and selected as a Key Account on the platform. Liaise the best terms and support from vendors. The net product GP% improved by in both HK and China. Improve sell thru and liquidity. The sell thru improve from 83.4% to 90.6% while the share of aged and slow moving inventory was greatly reduced from 30% to 14% in China and from 10% to 7% in HK. Continuous exploring new and upcoming brands to sustain competitive advantage. Successfully launched more than 30 international watch brands to the HK market in the past 3 years.

Leading distributor of premium optical, perfumery and cosmetics products in China, Hong Kong and Macau. Optical brands include: TAG Heuer, Fred, Tom Ford, Chrome Hearts, Silhouette, Adidas, Chole, Dunhill, Bally, Balmain, Vivienne Westwood etc.Brand Director - Greater China - Optical Division*Report to VP of the Group managing the China, Hong Kong and Macau market.*Act as General Manager in leading the 120 staffs in the optical division in China and Hong Kong.*Managed brand image, marketing and channel strategy of 12 premium international optical brands in China, HK and Macau. Total retail customer reaches 300 POS in HK Macau and more than 400 in China.*Formulate and manage sales strategy for achieving sales target*Responsible for the Sales, Marketing and Purchase Budget and P&L for the whole optical division.*Manage the relationship with principals and liaise with them on the resource needed to develop the market*Key founding committee member of Group E-commerce business on both marketplace shop and own online shop.*L4L sales growth of +15% versus +5% market norm; P&L +63% growth.*Restructure the salary and KPI scheme for the HK and CN team to standardize and enhance the appraisal system.

Stationed in Shanghai for 2 years for setting up the team in ChinaResponsible for product purchasing and inventory management in 200 retail optical stores in the Greater China RegionBring in products with latest style and bargain for the best pricePutting together the budget and forecast plan based on strategic needs. And to achieve budgetary Gross Margin & manage the inventory levelSupporting various functions on wide range of projects related to product, like Sales (Operation), Promotions (Marketing), Trainings (HR), Budget & forecast planning (Finance).Providing business analysis and advice for Executive team to set business strategy

Assist Merchandising Manager in product purchasing and inventory management in 60 stores in HKAnalyze product & business performance and timely feedback to Merchandising Manager; Provide professional eye care services to customers at store levelAssist store manager to achieve sales target

Provide professioanl eye care service to customers.