• Built and lead Merchandising, Merchandise Planning and Product Design and Development functions reporting directly to the CEO• Created and currently lead Go To Market strategy including cross functional milestone meetings and an overhauled product creation and design process• Tasked with continually navigating brand omnichannel diversification through strategic product lifecycle and assortment segmentation•Established and maintain critical sourcing partnerships to diversity and grow product categories beyond graphic tees and hoodies while keeping product margins flat overall (including expanding into headwear, outerwear, woven tops/bottoms and fleece categories)