Patrick Vega Email & Phone Number

New York, NY, US

• Develop and implement strategies that scale the leading route solutions platform.
• Lead cross-functional teams in providing world-class customer experience throughout the customer lifecycle.

Greater New York City Area

• Develop new business opportunities including implementation of strategic marketing campaigns to grow event production, brand management and partnership marketing firm
• Create strategic marketing plans for clients to engage prospective customers, boost customer loyalty, and grow brand awareness across the retail, luxury and nonprofit sectorsNOTABLE ACCOMPLISHMENTS:
• Led launch initiatives for luxury-watch startup, Eleven James and Pipeworks Brewing Company, relaunch of Penta… Show more
• Led launch initiatives for luxury-watch startup, Eleven James and Pipeworks Brewing Company, relaunch of Penta, a national quarterly published by Dow Jones, and onsite activations for private wealth bank, Northern.
• Enriched value-proposition for trade show, Expo Chicago, compelling the elevation of VIP experience including communications, hospitality, and sponsor engagement. Doubled attendance and quadrupled sponsor revenue
• Established strategy and managed cross-functional teams raising brand awareness and operating funds for Rebuild Foundation; campaign included multi-channel engagement: events, ad buys, social media, digital and press.

New York, New York

• Directed team of five in defining, executing and measuring multi-year strategic plans for North American operations with client acquisition, customer retention and brand awareness as goals
• Managed 175+ event experiences, brand partnerships, reporting, budgets, customer service and brand management per year including: graphics, print and digital communications, product fact sheets, premiums and other.
• Aligned NetJets with… Show more
• Aligned NetJets with institutions throughout North America increasing brand awareness, growing customer leads and retention. Multi-channel engagement included: events, ad buys, digital, print and press communications..
• Implemented brand partnership plan that created cross-marketing opportunities, reduced expenditures and added value for customers; measured results for campaigns that included incentive programs and events with private.
• Drove data integration to Salesforce, supported development of sales & marketing training and identified programs that showed return on investment (ROI); budget doubled in one year Show less

Greater New York City Area

• Executed experiential events such as sports clinics, art and cultural engagements, private concerts, trade shows, sales displays, pop-ups, and movie screenings. Highlights include: Art Basel, Berkshire Hathaway.
• Negotiated, planned and executed activations for $1,000,000… Show more
• Negotiated, planned and executed activations for $1,000,000 sponsorship NOTABLE ACCOMPLISHMENTS:
• Defined performance metrics (ROI) with C-level executive team. Eliminated underperforming projects. Identified areas for savings and reduced expenditures by 75% within a quarter
• Implemented vendor RFP program streamlining process while ensuring quality brand activation; reduced yearly expenditures by $500,000 Show less