As the founder of two very successful music companies and brands, "Kitty-Yo" and "Louisville Records", I dealt with rights management, music marketing and brand development. Further I have worked on a leading marketing position at world market leader "Universal Music" and got deep into the world of online marketing at crowdfounder "Sellaband.com". At last I decided to extend my skills towards my second passion: Sports and Sportsmarketing.In a rapid moving market of sports business it is necessary to perceive and foresee changes as well as to react properly to the risks, challenges and opportunities.This demands just the same level of creativity, flexibility, troubleshooting qualities, teamwork and high communication skills. Right now a lot of things are going on round about our monthly FuckUp Nights Berlin event, where entrepeneurs talk about their business failures. Lets did it!