Why the JACK of subscription campaigns? Let's face it, Danny Newman is the KING of subscription marketing. I'm such a loyal follower of the techniques that Danny outlines in his 1970's classic "Subscribe Now!" that people have wondered if I'm his long-lost son. (I'm not.)We've all heard the cries, "Subscriptions are dead!" NOT TRUE, and I can PROVE it. I take flailing arts subscription programs and breathe new life into them. I turn them around. Whether it's music, theater, or dance; the performing arts organizations I work with enjoy the financial stability and artistic freedom that comes from a strong subscriber base and regularly sold out performances. A loyal subscriber base, can artistically free your organization from constantly programming "box office" productions to make ends meet.I've updated the subscription campaign techniques in "Subscribe Now!" to include digital marketing, website design, social media marketing, online ticket sales, and email marketing that will GET RESULTS.It's time to admit it. A marketing strategy focused on getting new patrons in the door isn't enough. Most likely, your organization has been employing such a strategy for quite some time. If it worked, you'd be performing to full houses. It's crucial that you know WHO your patrons are and market to them. Move them up the "Steps of Patron Engagement" I've identified. Knowing your patrons begins with a comprehensive and well-maintained CRM system. I have extensive experience with numerous CRM systems that won't break the bank.American businessman, John Wanamaker, famously bemoaned, "Half the money I spend on advertising is wasted; the trouble is, I don't know which half." I can help you utilize conversion code technology, a CRM system that tracks the patron lifecycle, and proven analytical skills to increase the effectiveness of your marketing dollars.Together, we'll get your artists performing to the full houses and shouts of "Bravo" they deserve.
Listed skills include Social Media, Marketing, Nonprofit Organizations, Management, and 2 others.
