Acting Head of Marketing & PR between the previous leader leaving the organisation, and a reorg in team structure.

Ownership of performance marketing channels’ budget and delivery, as well as client experience across all digital owned assets in web, platform, app and email.

Supported the head of region in owning a cutting-edge brokers’ presence in the UK market. Team of two entirely responsible for delivering the brand’s local performance and customer experience.

Worked within a centralised go-to-market team, we delivered all ATL campaigns and global communications for 4 global brands in 7 languages, each with their own identity and requirements.- Collaborating with brand and product managers from planning through to delivery, measurement and optimisation to meet their specific objectives - Application of SOSTAC model planning to ensure projects were correctly aligned and strategically-focused, and using the critical path method to deliver on… Show more Worked within a centralised go-to-market team, we delivered all ATL campaigns and global communications for 4 global brands in 7 languages, each with their own identity and requirements.- Collaborating with brand and product managers from planning through to delivery, measurement and optimisation to meet their specific objectives - Application of SOSTAC model planning to ensure projects were correctly aligned and strategically-focused, and using the critical path method to deliver on time across campaigns- Quality control and delivery of communications with existing clients across email, social media website assets, ensuring effective customer communication at all times- Owning the customer experience, responsibility for highlighting areas for CX/UX improvement, and developing these to add value to the user- Management of media and creative agencies, including briefing, media planning & buying, project delivery, booking media, and controlling budgets  Key Achievements - Developed and delivered a global, multi-channel marketing campaign to attract foreign exchange traders (a product with higher profit margins) . This led to the volume of FX transactions traded (i.e. number and AOV of sales) increasing 11% in the 6 months post-campaign- Following an internal migration of customers between brands retained 85% active customer rate through a mixture of education-based and offer-led campaigns Show less

- Independently managed four unique brands' budgets and marketing activities to achieve commercial goals  - Collaborated with channel-specific internal specialists and external agencies to deploy campaigns - Worked cross-functionally with Sales and Editorial departments to develop customer partnership opportunities, and content for lead-generation   - Constant optimisation, testing and development of channels, messaging and techniques to maximise response  - Developed a deep… Show more - Independently managed four unique brands' budgets and marketing activities to achieve commercial goals  - Collaborated with channel-specific internal specialists and external agencies to deploy campaigns - Worked cross-functionally with Sales and Editorial departments to develop customer partnership opportunities, and content for lead-generation   - Constant optimisation, testing and development of channels, messaging and techniques to maximise response  - Developed a deep understanding of the benefits and practical applications of specific channels in order to know when to utilise them Key Achievements - Commissioned and oversaw the development of a careers portal to offer more engaging content, and a new proposition for sales teams to sell tailored, creative advertising solutions.  - Worked with the Editors and other key staff up to C-suite from the primary editorial brands to raise the profile of the job sites and their importance to the overall title's success. Show less

Responsible for advertiser lead-generation and driving job seeker traffic to 4 industry-specific job boards.  - Ensured integrated marketing campaigns were executed across multiple channels    - Worked with events managers to coordinate attendance at in-house and third-party owned events   - Created engaging collateral to support internal sales teams   Key Achievements - Increased open- and click-through-open-rates on e-newsletters to consistently achieve 25% and 50%… Show more Responsible for advertiser lead-generation and driving job seeker traffic to 4 industry-specific job boards.  - Ensured integrated marketing campaigns were executed across multiple channels    - Worked with events managers to coordinate attendance at in-house and third-party owned events   - Created engaging collateral to support internal sales teams   Key Achievements - Increased open- and click-through-open-rates on e-newsletters to consistently achieve 25% and 50% respectively, through multi-variant testing, data segmentation and template optimisation.  - Planned and delivered a white paper lead generation campaign, driving over 1,100 leads. - Launched a new newsletter based around geo-segmentation of audience, delivering more specific content. This drove over 3,300 visits to advertisers roles’ in 3 months, from users in previously neglected regions. Show less

Increased responsibility on my role as Sales Exec, where I was tasked with increasing value from strategically highlighted clients and geographical areas Key Achievements - Predominantly worked on one, struggling title, Estates Gazette, where I was responsible for turning around falling revenues - achieved record customer numbers, market share, and digital & print revenues.- Project managed a team of three which successfully exceeded revenue targets for an annual classified… Show more Increased responsibility on my role as Sales Exec, where I was tasked with increasing value from strategically highlighted clients and geographical areas Key Achievements - Predominantly worked on one, struggling title, Estates Gazette, where I was responsible for turning around falling revenues - achieved record customer numbers, market share, and digital & print revenues.- Project managed a team of three which successfully exceeded revenue targets for an annual classified directory on the Optical market. Show less

Classified and Recruitment media sales across a variety of market sectors - including Property, Transport, Optical, Agriculture, Hospitality, and Health & Beauty Key Achievements - Worked within a four-strong business development team, tasked with identifying new opportunities and revenue streams. Our propositions resulted in over £400,000 of new revenue in the first year.