- Execute upfront and scatter plans that achieve the business objectives of an advertiser's RFP- Negotiate deal and price points to maximize inventory while providing the most effective reach and frequency for advertiser's target audience - Examine audience and consumer behavior related to our programming and provide analysis to agencies to increase user engagement for advertiser's brands- Strategize with our marketing team to create innovative ideas that will integrate advertiser's brand messaging with our content- Manage client expectations that lead to stronger business relationships and credibility for continued success within the industry

- Managed 120+ accounts across NBC Today Show, Nightly News, MTP out of major agencies (Active,Horizon,ICON,Initiative,Maxus,Mediacom,Mindshare)- Assisted in the building of plans, creating ADU packages for under-delivery, shifting units to meet client's goals- Coordinated with marketing team to deliver custom program sponsorships for major advertisers - Met with Pricing and Planning weekly to discuss quarterly goals, audience trends, effective ways to reach new advertisers and maximize buys for existing advertisers

- Conceptualized original product development and go-to-market strategy with CEO and other business partners - Conducted initial research to understand key target markets for launch and expansion of company- Developed business plan to secure financial backing for company launch- Liaised with regional retailers to secure retail space for merchandise throughout South Carolina