Patrick Waugh Email & Phone Number

Patrick Waugh Studio provides creative direction and graphic design for fashion and lifestyle consumer brands.Working in print and digital media across multiple platforms, services include branding, typography, video and collage to deliver the richest possible user experience.Selected Clients › Dior, Chloe, Miu Miu, Coach, Hunter Boots, Missoni, Nike, Adidas, Martine Rose, Dion Lee, Versace, Topshop / Topman, Hugo Boss, Lane Crawford, McQ, Pandora, Acne Jeans, IKEA, Barbour and Sunspel.

Edinburgh, Scotland, Gb

Working alongside the Editorial team of fashion biannual System Magazine we developed seasonal digital content / planning for the title and innovative white label content for brands such as Chloe, Gucci, IKEA / Virgil Ablow, Beats and a global re-brand rollout for BURO. Global.

London, Gb

In 2017 Patrick joined Topshop as Head of Brand Creative and Content. In his time there he redesigned the brands logo and managed its roll-out over online, instore, labelling, packaging and the launch of the new Topshop beauty brand.Along side Topshop’s new identity, Patrick also lead a team of 20+ creatives to publish daily content for both Topshop and Topman’s digital chanels. He and his team redesigned the website and established a new image hierarchy that created a brand consistency over all brand touchpoints from instore, online and social. During his time at Topshop Patrick commissioned print and digital campaigns, worked on visual merchandising for all global stores, launched the redesigned beauty packaging for Topshop beauty and helped creatively produce 3 of the Topshop fashion catwalk shows in London.

London, London, Gb

Appointed as Head of Art for Asos.com in February 2011. Responsible for the artistic direction of all visual assets from the ASOS portfolio for both Mens and Women’s wear. Leading a creative team of 30+ to shape the identity of ASOS’ website and monthly magazine, alongside additional projects for social media, commercial and public relations.

As the Creative Director of fashion bi-annual Pop Magazine, Patrick commissioned photography and styling as well as overseeing white label content with brands such as Chanel, Dior, Missoni and Nike. During his time at Pop, Patrick also collaborated with artists Takashi Murakami, Cindy Sherman and Allen Jones.

Working under the overall Creative Direction of Neville Brody, MM Paris and Doug Lloyd