Patrick Wellman Email & Phone Number

Orlando, Florida, United States

Orlando, Florida, United States

Helping manage television and digital advertising campaigns. Utilizing Wide Orbit, Salesforce and Google Ad Manager programs. Producing digital reports for Facebook, YouTube and native advertising.

• Successfully managed a portfolio of advertising accounts through digital media planning, creative direction, ad trafficking, optimization and post-campaign analysis.• Consistently improved the ROI for advertisers by implementing various digital solutions such as mobile geo-fencing, A/B testing, and programmatic advertising.• Instrumental in beta testing the latest web-based applications and providing thorough analysis and recommendations for multiple lines of Tribune’s business units.• Mentored the Digital Support team and developed comprehensive training guides for multiple advertising programs.

• Led and trained a group of six account coordinators on the Digital Advertising team.• Managed several of the department’s largest accounts through media strategy, creative execution, ad implementation and post-campaign reporting which resulted in $1 million+ in annual revenue.• Instrumental in the creation of the Hot Deals Orlando program (rivaled Groupon) including directing creative, writing ad copy and developing social media content.• Effectively resolved escalated issues for the team, the advertisers and the department.

Orlando, Florida Area

• Handled clients’ pre-billing orders while ensuring accurate fulfillment and success of the advertising campaigns.• Assisted in designing digital ads and collaborated on sales proposals that resulted in incremental revenue.• Directed several projects for the Classified Advertising management team.

• Monitored print production workflow for numerous Retail Advertising clients.• Created print ads and managed clients’ advertising needs.

• Managed daily print deadlines, designed ads and handled client issues for the Restaurant advertising team.• Responsible for managing and attaining new accounts for the Apartments.com Magazine sales staff.• Wrote copy, photographed properties and designed ads for apartment community clientele.

• Managed advertising assets and created print advertising layouts for the graphic design teams.• Directed pre-production workflow for various accounts including major department stores.

• Managed advertising assets and created print advertising layouts for the graphic design teams.• Directed pre-production workflow for various accounts including major department stores.

Traveled across the country training new employees in culinary arts for Outback Steakhouse.

Ba, Advertising & Public Relations

Majored in Advertising & Public Relations with an added focus on Creative Writing.

Bachelor Of Science (B.S.), Advertising