Patrick Wibroe Email and Phone Number

Responsible for the business area "Foodservice & Retail" in Scandinavia (8 employees and €40 million turnover), and commercial responsible for our production unit in Malmö, Sweden (>30 employees).Responsibilities:- Develop and execute growth strategies- Organization development plan for the division- Develop and execution of the business plan- Manage and execute sales activities and actions plan of team members- Plan, monitor and review objectives and actions plan of team members- Guide and coach team members to improve personal and divisional/organizational performance- Expense- and Sales budget- Full P&L responsibility- Relations and development with suppliers and key customers- Member of the Management Group at Caldic Ingredients Sweden AB- Develop cooperation with other Caldic offices, in cooperation with the VD- Ensure growth pipelineOther responsibilities:- Gain and analyze market insight, indicators and trends- Identify and lead the Development of new business opportunities- Investment/optimization plans or suggestions for the production unit- Sales, forecasting and budgeting- Strategic global procurement/sourcing- Supplier and customer contracts (negotiations, maintaining and updating)- Provide relevant management information and data analysis in due time- Project Manager of CRM integration and correct use of the systemKey products in the business area: Nuts, snacks, kernels, seeds, dried fruit, almond paste/marzipan, pulses, grains etc.Offered both as conventional and organic.

Sales responsible to Food Manufacturers in Denmark, Sweden & Iceland.Products: Chocolate, compounds, cocoa powder, decorations, fillings, fruit-preps etc.- Development of strategic business plans for my responsible area/countries- Development of key accounts in Scandinavia- Product Development in cooperation with our R&D and Product Developers- Sales forecasting and budgeting- Forecasting of production in relation to planned budgets- Analyzing of raw material prices - Trend and market analysis

Sales responsible for Nordic and German Key Accounts within Retail and Foodservice/Catering.Responsible for sourcing new products to Caldic's own brand (Orkide), and to Private Label products.Furthermore support the Nordic offices in business-cases to penetrate different categories, and on regularly basis participate at meetings with their customers.Handling the entire supply chain - from negotiating with raw material suppliers to find the perfect packaging solution for our customers.- Development of strategic business plans for the Nordic countries- Development of mayor key accounts in Scandinavia and Germany- Product Development in cooperation with our lab and production staff- Sales forecasting and budgeting- Forecasting of production in relation to planned budgets- Coordinating between production and suppliers- Strategic global procurement and sourcing- Regularly visits to current and new suppliers around the world- Supplier and customer contract negotiations, maintaining and updating- Evaluating and comparing raw material prices - Trend and market analyze- Revenue Optimization- Identifying revenue leakages and opportunities

Responsible for building up the new division/department (“Colonial Foodservice & Retail”) at Caldic Denmark A/S, and enter the Danish market with new assortment of edible nuts, snacks, marzipan, dried fruit, rice etc. both in bulk and consumer-bags.Responsible for all Retail- and Foodservice/Catering chains in Denmark (e.g. Dansk Supermarked, SuperGros, Rema 1000, Lidl, Catering Engros, Dansk Cater etc.).Also responsible for the Danish chocolatiers (chocolate manufactures) : Johan Bülow, Peter Beier, Frellsen Chokolade, Summerbird, Sv. Michelsen Chokolade, Magillum Chocolate Factory etc.- Identifying and developing large key accounts- Market analysis- Development of strategic business plans for the Danish market- Development of mayor key accounts in Denmark.- Participate in product development in cooperation with customers- Monthly reports to our CEO- Planning and implementation of marketing- and product campaigns- Participate in International Food Fairs- Sales forecasting and budgeting- Forecasting of production in relation to planned budgets- Coordinating between production and suppliers

Worked as a Junior Product Manager and a Sales Coordinator at Seamaid (previous called Norfoods Frozen A/S). Responsible for sales to smaller Foodservice/Catering customers and Ethnic wholesalers.Also worked with back office tasks such as Logistics (incoming goods, duty/taxes etc.).- Pricing- Logistics- contract-negotiations with shipping lines- Sales back-up- Declaration of incoming goods and export documents- Order-handling

2 year trainee position within Sales, Purchasing, Logistic, Finance etc.Peter Justesen's product range goes from Food/Beverages to Electronics (assortment of ca. 10.000 products).Products are sold to diplomats, embassies and International Organisations (UN, WHO, UNDP, UNICEF etc.)