Vouched makes identity verification that is simple and easy for developers and businesses. We provide the best experience to help fintech, healthcare, and other digital platforms onboard new users with secure and reliable identity verification. Vouched serves hundreds of banks, fintechs, hospitals and healthcare systems, as well as leading digital-first startups to verify the identity of their users in real-time.

Responsible for developing and executing marketing campaigns aimed at growing enterprise sales pipelines and elevating brand recognition. In collaboration with cross-functional teams from the product, sales, and customer success departments, I played a crucial part in implementing product led growth strategies to maximize leads and revenue. I oversaw a team and a budget in order to maximize ROI and accomplish company goals. Key Contributions:*Developed and implemented global integrated marketing campaigns, resulting in a conversion rate of 20% from Marketing Qualified Leads (MQLs) to Sales Accepted Leads (SALs) and a conversion rate of 15% from SALs to revenue.*Orchestrated over 300 global events, contributing to a pipeline opportunity worth $75M. *Generated $25M Annual Recurring Revenue (ARR) from campaigns

I created and put into action complete marketing strategy, campaigns, and plans in order to increase sales pipeline and revenue for enterprise and video game companies. I oversaw efforts to build a thriving developer community by working with the sales and product teams to develop and engage the community with pertinent material in order to encourage trust and maximize revenue generation. Key Contributions:* Played a lead role in achieving 100% YOY revenue growth through highly effective Account-Based Marketing (ABM) campaigns, contributing to the company's significant growth and successful acquisition by Sauce Labs.* Deployed Hubspot automation tool for accurate tracking, reporting, and Marketing Qualified Leads (MQL) attribution.* Boosted web traffic and web lead signups via launching a new developer-centric website within 4 months.* Developed and launched Breakpoint - Games Developer Virtual Summit; registrations grew from 800 (in 2021) to 2000 (in 2022); these events drove $5M in ARR.

I gave the sales team the resources they needed to engage prospects and customers, which helped them meet their revenue and strategy goals. I created campaigns utilizing multichannel marketing techniques, such as events, PR, partner channel promotions, print, digital, and email. By performing reporting and analysis on KPI targets and trend data, I facilitated informed decision-making. Key Contributions:* Generated leads through enterprise and SMB campaigns, utilizing email, digital advertising, social media, events, and SEO.* Developed educational and marketing materials, including product sheets, webcasts, and sales presentations for sales teams, enabling effective communication of Ladders' value to customers and contributing to increased sales and market leadership. * Deployed lead generation campaigns, sales enablement, and client campaigns for leading $100K+ careers site.

For a business known as a pioneer in Consumer-Directed Benefits, I created and carried out lead generation campaigns, sales enablement efforts, and client campaigns using digital, print, email, events, PR, content syndication, SEM/SEO, and direct mail methods. I oversaw the alignment of all marketing initiatives with the business's strategic vision to maintain a consistent and unified strategy, Key Contributions:

For a tech-driven business that specialized in employment background screening services, I developed lead generation campaigns and sales enablement efforts. My sales organization and I collaborated to guarantee seamless synergy in supporting and executing strategic goals. Key Contributions:* Spearheaded campaigns directed at both enterprise and SMB prospects that generated leads and revenue. * Led end-to-end process of content development, digital marketing, PR, and multi-channel campaign execution. * Achieved a remarkable year-over-year increase in revenue through effective campaign strategies and execution.

For a business in the unified communications and collaboration sector, I developed and carried out an innovative marketing and brand engagement plan. In order to assure congruence with both internal corporate goals and market trends, I used advanced analytics and market research. For the purpose of streamlining lead tracking, follow-up procedures, and reporting, I implemented marketing automation technologies. Key Contributions:* Achieved a notable increase in new clients by establishing lead generation campaigns and sales enablement programs.* Created and delivered sales enablement materials, equipping channel partners with tools to promote products and drive sales.* Developed and launched sales and marketing collateral for a new company subsidiary by collaborating with an advertising agency to create compelling branding, messaging, print materials, a company website, and sales enablement resources.* Generated leads, revenue, and YOY increase by leading digital campaigns targeted at SMB prospects.

Developed marketing strategies and campaigns to drive brand awareness and generate sales leads. Responsible for content development and the execution of multi-channel marketing campaigns. Conducted analysis and reporting to drive informed decision-making. Campaigns targeting enterprise law firms drove more than 2,500 leads into the sales pipeline and over $18M in revenue, a 25% YTY increase in revenue.

Set strategic and tactical direction for marketing campaigns for Software Group Global Demand programs. Collaborated with sales, product, and brand teams to develop a strategic roadmap that was translated into actionable goals to drive sales and retention increases aligned with business objectives. Utilized all aspects of the marketing portfolio to generate quality leads. ★ Led collaborative efforts with Demand Program teams to optimize digital marketing planning and tactics. ★ Leveraged monthly marketing scorecard analysis and insights reporting to generate recommendations that would optimize results. ★ Validated 25,000 leads and $500M in lead revenue over 21-month period.

Managed a team of 12 marketing experts (Advertising, Social Media, eMail Nurture, PR/AR, SEO, Messaging/Offers, Marketing Collateral, Events, Metrics and Analytics) focused on developer outreach and revenue generation. Set strategic, tactical direction and closed-loop analytics to all aspects of driving awareness and market acquisition for DeveloperWorks, a program to grow a membership of coders to write applications to run on IBM software platforms, in turn driving revenue. 6M members were registered over 7 years.★ Consistently delivered up to 150% of traffic, registration and pipeline revenue goals. ★ Collaborated with Brand and Sales teams to drive $150M in revenue in 2007. ★ Responsible for driving the sponsorship of over $30M in marketing program budget.

Responsible for global marketing, strategy, operations, and budget. Developed global partner marketing campaigns including advertising, direct marketing, eMail Nurture, grass roots, marketing collateral and events. Led marketing team to recruit business partners, enabling their solutions on IBM platforms. Managed more than 5,500 events. Developed and implemented plan to scale the Innovation Center model from two North American centers to 17 global centers. Managed a $20M marketing budget and drove $300M in validated lead revenue. Partnered with clients across Latin America, Asia Pacific, and Europe.