Head Of Fashion Accounts, Adidas, Auckland
CurrentOverview: Account Management of 20 key accounts across New Zealand.Account Management:• Day to day communication with accounts working on deliveries, marketing & finance.• Selling in monthly injection packs to strategically inject heat into market.• Managing Global releases in New Zealand with providing sell through to ensure we meet targets.• Forecasting weekly to ensure budgets are meet & any actions can be taken to adjust where required. • Forecasting & Selling In 4 times a year (Spring Summer and Fall Winter)• Segmentizing local market with global direction & closing non-focused accounts.Marketing:• Collaborating with customers to create special marketing activations to drive sales and stick to brand values.• Creating a seeding plan each season to drive newness and raise awareness• Providing monthly/quarterly updates on market to provide context for global colleagues to open further opportunities.• Attending global calls to understand focus and drive this locally.• Researching and predicting trends to ensure customers have stock at the right time to capitalize.• Finding new marketing opportunities to ‘create the new’ and disrupt the market.• Creating monthly presentations to keep colleagues updated locally and globally
