Patrick Yan Email & Phone Number

New York, NY, US

Paris, FR

Paris, FR

Paris, FR

Paris, FR

Leading a cross-functional team of four across Marketing (Brand, CRM/Loyalty, Media, Social/Community Management, Influencers) and eBoutique (Sales Planning, Operations, Merchandising), driving a +43% YoY revenue growth on Clarisonic.com, exceeding 1H revenue target by +61% and increasing channel weight of business by +600bps from previous year; revenue.

Paris, FR

• Built and managed digital marketing team across CRM & Media, driving brand consumer acquisition and retention strategy; CRM-attributed revenue increased by +153% YoY, doubling penetration from previous year
• Received an aggregate 4.6 out of 5 rating in Corporate leadership survey (avg. rating = 4.2, out of 4,444 people managers)
• Led the roll-out of the brand’s first, custom-built loyalty program from ideation to execution, leading to the acquisition of 1M+ members and increasing member AOV by +20% (vs non-members)
• Co-Designed and led a comprehensive device category & consumer study to assess market landscape and business opportunities; findings informed go-to market strategy for two new skincare categories
• Launched co-branded digital display and social campaign with key retail partner, yielding best-in-category ROAS ($15:1)

Paris, FR

Managed comprehensive Q4 digital paid media strategy across multiple tactics/platforms (Google Search, Amazon Search, Social, Display, Video), exceeding every divisional media benchmark and leading to brand’s best Holiday sales in five years

Paris, FR

• Personally selected by President as primary liaison for all strategic initiatives requiring Division-level oversight, working in collaboration with the President’s Executive Management Committee; led creation of all.
• Collaborated with Head of Sales to develop and secure best-ever trade terms for a brand’s new distribution channel launch ($20M/yr) and single-handedly finalized agreement with both parties on an extremely accelerated.
• Designed and secured $500K in funding to test several multi-branded initiatives (multi-brand Beauty Advisor, Geotargeted Programmatic Campaign, CRM/Loyalty Points Redemption) to drive $2M in incremental growth (4.0.
• Co-Developed the first Share-of-Voice tool allowing Luxe brands to better understand their digital exposure across key retail partners; the tool has been used in several retailer negotiations to improve brands’ digital.

Paris, FR

• Conducted a comprehensive study on the $3.7B face makeup category within the self-assisted retail space and developed a long-term product merchandising strategy as part of a brand capstone project presented to the.
• Created the brand’s first-ever, cross-functional model to be used for managing its $4M/yr national product sampling program
• Assessed brand and competitor performance on a SKU and retailer level (by analyzing data provided by the NPD Group, a prestige beauty market research firm) and collaborated with creative teams on advertising and.

US

• Selected for position based on ranking; ranked in top 10% of all engineers with the same experience level since 2012 (highest possible rank group, out of approximately 60 people)
• Recommended refinery operating guidelines to senior management on a weekly basis based on analysis of industry/market trends
• Optimized profit margins by utilizing break-even analysis to determine pricing for over 50 feedstock purchases/product sales
• Coordinated the development and submission of the corporate plan for margin growth by collaborating with 10 different departments; plan consisted of over 50 business initiatives totaling $45M/yr in additional revenue.
• Spearheaded efforts to enhance product logistics for military jet fuel, generating over $2.5M/yr in projected additional revenue

US

• Pitched a $3.5M project to senior management that reduced $1.5M/yr in waste processing costs; secured full funding
• Managed all phases of project, from front-end engineering and design (supervised the work of two engineering firms) to construction and execution/implementation; project was completed with no injuries, on schedule, and.
• Identified opportunity and led effort to renegotiate an existing waste processing contract during project, saving $500K/yr
• Oversaw successful execution of pipeline project, bringing in $2M/yr in additional revenue and over $1M/yr in energy savings
• Acquired senior management approval for three projects totaling $5M that will generate $3.6M/yr in additional revenue

US

• Developed and supervised refinery's first testing plan for a $2.5M hydrogen furnace revamp; plan was later instituted as a SOP
• Led a cross-functional task force to create a repair strategy addressing tank reliability issues, preventing a loss of $325K/day
• Eliminated over $100K/yr in inspection costs by developing a proposal to remove a portion of a pipeline from federal jurisdiction
• Secured a $2M/yr military jet fuel contract by coordinating repair efforts on a leaking section of a major shipping pipeline
• Modeled the failure rate of an end-of-life safety critical pipeline based on 40 years of inspection data in order to develop a temporary repair and prevent a major safety/environmental incident; no incidents occurred.
• Recognized for demonstrating excellence in the Operational Integrity Management System (awarded to 11 people in company)

San Francisco, California, US

US

Master Of Business Administration (M.B.A.), Marketing, Strategic Management, Entrepreneurship

Bachelor Of Science (Bs), Mechanical Engineering