Leading Tecnon Electronics overseas business. Establishing worldwide distribution network to support our clients globally.

Startup company from Silicon Valley (former Proxy China) focus on space sensing + digital identity technology, provide hardware + Saas solutions, deploy in commercial real estate companies such as Hines, Hysan, WeWork.As core team, develop and implement the corporate strategy.Responsible for distributor channel establishment and overseas markets (Singapore and India, etc.) development.Develop product line strategy and implement product full life cycle management.Complete… Show more Startup company from Silicon Valley (former Proxy China) focus on space sensing + digital identity technology, provide hardware + Saas solutions, deploy in commercial real estate companies such as Hines, Hysan, WeWork.As core team, develop and implement the corporate strategy.Responsible for distributor channel establishment and overseas markets (Singapore and India, etc.) development.Develop product line strategy and implement product full life cycle management.Complete hardware localization, reduce cost and lead time. Show less

Manage over 150 million USD sales mainly for overseas market, 30% growth in 2021.Lead internal business process re-engineering to IPD (Integrated Product Development)Lead business transformation to expand to consumer product lines.

Establish corporate strategy including branding strategy and acquisition proposal. (including acquiring/ licensing brand)P&L leader for health lifestyle division (build new team with 15+ people and won 2.5 million USD contracts for educational lighting in 2020 and 1 million USD sales for healthy lifestyle appliances in 6 months)Setup assembly plant in Malaysia to mitigate tarrif risk from China to US and also develop SEA market. Plant started to operate in early 2020.

Manage Feilo’s overseas business: Sylvania Lighting - 300 Million Euro EU based international business.P&L leader for Feilo Sylvania SEA; Board member of Feilo Sylvania Philippines and Feilo Sylvania Thailand.  Lead over 100 people multi-country multi-cultural team, including 38 in Shanghai HQ, 42 in Thai, 16 in Malaysia, 10 in the Philippines and 12 in TaiwanEstablished Feilo Sylvania SEA operations, including Malaysia, Philippines, Taiwan, Thailand, Indonesia, Singapore, Vietnam… Show more Manage Feilo’s overseas business: Sylvania Lighting - 300 Million Euro EU based international business.P&L leader for Feilo Sylvania SEA; Board member of Feilo Sylvania Philippines and Feilo Sylvania Thailand.  Lead over 100 people multi-country multi-cultural team, including 38 in Shanghai HQ, 42 in Thai, 16 in Malaysia, 10 in the Philippines and 12 in TaiwanEstablished Feilo Sylvania SEA operations, including Malaysia, Philippines, Taiwan, Thailand, Indonesia, Singapore, Vietnam. Starting from setting up new companies in SEA countries, piloting business strategies, recruiting and building SEA team, merging Sylvania Thailand company, establishing business with key distributors and project dealers.Achieved sales from zero to 15 Millions USD sales in 2017, and 30 Millions in 2018.  Show less

Report to Asia CEO and lead 14 people mutli-country product team (5 in China and 9 in rest of Asia).Full cycle product management (new product introduction based on understanding of customer needs, sell through strategy, cost out strategy and phase-out management etc) to reach 2 million USD annual sales target.Accomplished strategic projects, such as Tianjin Binhai Smart City, ZPMC LED retrofit, Walmart LED retrofit, Singapore Airline LED retrofit etc.Business process re-engineering… Show more Report to Asia CEO and lead 14 people mutli-country product team (5 in China and 9 in rest of Asia).Full cycle product management (new product introduction based on understanding of customer needs, sell through strategy, cost out strategy and phase-out management etc) to reach 2 million USD annual sales target.Accomplished strategic projects, such as Tianjin Binhai Smart City, ZPMC LED retrofit, Walmart LED retrofit, Singapore Airline LED retrofit etc.Business process re-engineering for simplification and fastwork shorten NPI cycle time by 30%. Fastest NPI finished within 90 days.   Show less

In charge of over 200 Million USD buy for appliances finished goods, hit 7% annual saving under raw material price increase environments.Managed key supplier relationship to meet price, delivery and service targetSite leader of China sourcing team

In charge of over 350 Million USD buy for lighting finished goods, hit annual saving 15% target.Led lighting reshaping project globally: closed GE factories and moved to external suppliers.Developed lighting outsourcing strategy, including set up 2 JVs with external vendors.Drove cross function teams to solve delivery/service issues.

In charge of over 90 Million USD buy product lines in global scope.Drove deflation through project executions and supplier negotiations.Focused on sourcing localization by developing new supplier base in Asia.