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Recognized by Forbes as one of the ‘Top 50 Most Influential CMOs in the World’ and one of the ‘Top 100 Innovative CMOs’, Patrick is an accomplished marketing leader celebrated for his expertise in crafting and executing impactful, customer-centric, omni-channel marketing strategies. His career includes leading marketing teams for globally renowned brands such as Chase, Citibank, Bertelsmann, Victoria’s Secret, and PayPal.He is a strategic, creative and results-driven operational intrapreneur with a proven track record of leading transformation, creating relevant customer interactions and experiences that surprise and delight while driving both top and bottom line. With a data-driven mindset, he champions a customer-first approach, leveraging storytelling to forge deep, emotional connections and strengthen relationships. Patrick excels in recruiting, developing, and retaining top-tier marketing talent.Most importantly, he is a high EQ, hands-on transformational leader who believes that ‘HOW’ you do it is just as important as ‘WHAT’ you do. Most recently, Patrick launched ‘CMO Works’ a fractional CMO consultancy. CMO Works provides access to top-tier marketing leaders without the high overhead. Designed for ambitious businesses aiming for strategic growth, the agency connects businesses with seasoned professionals who bring decades of experience to their team. Listed among the “Top CMOs on Twitter,” Patrick is also active on LinkedIn, X, and Instagram under @PAdamsNY.Outside of his professional pursuits, Patrick enjoys mentoring and advising marketers and early to mid-stage startups. He is also dedicated to his family’s philanthropic efforts through The Adams Family Foundation. In his spare time, Patrick, a certified Landscape Designer, offers landscape design advice to friends and family and also enjoys preparing meals for his loved ones.
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Founding PartnerCmoworksNew York, Ny, Us -
Founding Partner/CeoCmo Works Jul 2024 - PresentCMO Works offers a solution through our Fractional CMO Consultancy, providing access to top-tier marketing leaders without the high overhead. Designed for ambitious businesses aiming for strategic growth, our service connects you with seasoned professionals who bring decades of experience to your team -
Fractional Cmo / Brand AdvisorXbto Jul 2024 - PresentHamilton, Bermuda, Bm -
MentorTechstars 2019 - PresentNew York City, New York, Us -
Chief Marketing OfficerBluevine 2020 - 2024Jersey City, New Jersey, Us -
Advisor, MarketingActioniq 2019 - 2022New York, New York, Us -
Go-To-Market, Senior AdvisorFis 2020 - 2020Jacksonville, Fl, Us -
Brand Advisor, International RebrandingCovenant House International 2019 - 2020New York, Ny, Us -
Head Of Marketing, North AmericaPaypal 2014 - 2019San Jose, Ca, UsConsumer, Small Business, Mid-Market, Enterprise. Responsible for acquisition (growth), Engagement and Retention (lifecycle), Product Marketing, E2E Experience, Cause, Partner Marketing for the North American ($7 billion, 75M member base) division of PayPal. This includes strategic planning, digital (web, mobile, social, app, text, push, email, SEO, SEM), brand, acquisition, lifecycle, retention / engagement, partnership, new business development, customer experience and enterprise co-marketing. Executive sponsor of PayPal’s first major east coast Headquarters / Hub in NYC. Member of the NA Executive Team and reported directly to the EVP/CCO/Head of the Americas. -
North American Advisory BoardCmo Council 2007 - 2018San Jose, Ca, Us -
Retail Advisory BoardAol 2013 - 2017New York, Ny, Us -
Strategic AdvisorAdore Me 2013 - 2015New York, Ny, Us -
Consultant / AdvisorSwimsuitsforall 2013 - 2015Keyport, New Jersey, Us -
Svp/ Head Of Marketing (Direct / Digital - Ecom, Mobile, Social, App, Catalogue) Victoria'S SecretVictoria'S Secret 2008 - 2013Columbus, Ohio, UsHead of Marketing & Digital Marketing Strategy, Victoria’s Secret - The $1.8 billion direct to consumer division of the mega brand Victoria’s Secret. Responsible for digital and traditional customer acquisition, retention and engagement marketing initiatives (eCommerce, omni-channel, CX, digital, mobile, apps, social, email, text, SEO, SEM, affiliates, display, direct mail, CRM, catalogue). Primary focus on Customer Acquisition, Engagement and E2E Experience, Customer 360 (Customer Intimacy & Omni-Channel), Digital Strategy, Business Strategy and Profitability and Talent Development.Launched social and mobile commerce. During my tenure,Victoria's Secret was consistently highly ranked on Internet Retailer's annual list at #8 mobile commerce site (+18 positions) and #11 eCommerce site (+10 positions). Member of Executive Team overseeing all strategic planning, and P&L management. Reported to the CEO / Direct -
Svp / Head Of Customer Marketing And Digital Commerce GroupBertelsmann Se & Co. Kgaa / Bertelsmann Direct Inc. 2004 - 2008Gütersloh, DeResponsible for P&L management for $2 billion subscription (Columbia House DVD, BMG Music Service, Book-Of-The-Month, Doubleday Book Club) entertainment business. This included multi-channel consumer marketing for our house of brands (eCommerce, email, mobile, social, catalog, direct mail and 200 seat call center). Primary focus on transition to a digital model, as well as leveraging personalization and customization to increase profitability of our 20M+ consumer base via data driven engagement, migration and retention initiatives. During my tenure we acquired CDNOW, Columbia House and Bookspan. I led the consumer marketing integrations on those acquisitions. -
Vice President, Customer MarketingBertelsmann Se & Co. Kgaa / Bertelsmann Direct Inc. 2000 - 2004Gütersloh, De -
Senior Director, Customer ManagementBertelsmann Se & Co. Kgaa / Bertelsmann Direct Inc. 1998 - 2000Gütersloh, De -
Vp, National Marketing Group, Self-Service Banking, Corporate BankingCitibank 1997 - 1998New York, New York, Us -
Vp, Consumer Banking GroupChase 1994 - 1997New York, Ny, Us -
Assistant Vice President, Consumer Segmentation & Bank At WorkChase 1990 - 1994New York, Ny, Us -
Senior Product Marketing Manager, Deposit ProductsChase 1989 - 1990New York, Ny, Us -
Middle Market Lender / Management Development ProgramThe Bank Of New York 1987 - 1989New York, Ny, UsCompleted and graduated from the Executive Development Training program and was placed as a Middle Market Lender. -
Assistant Buyer / Management Training ProgramBloomingdale'S 1986 - 1986New York, Ny, UsParticipated in the Management Training Program to become a Buyer at the 59th Street (NYC) Corporate Headquarters. -
Assistant To The Director Of Public AffairsSt. George'S University, Grenada 1983 - 1986True Blue, St. George, GdWith more than 14,000 graduates—12,000+ of which are practicing medicine across the world—St. George’s University has earned a worldwide reputation as a leading international center for medical education and a beacon of academic excellence.I worked under Arthur Massolo Director of Public Affairs (during the Cuban Invasion of Grenada) and prior to that worked in Admissions and Warehouse (packing, preparing, taking inventory of medical school library books).
Patrick Adams Skills
Patrick Adams Education Details
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Harvard Business SchoolExecutive Education -
Bertelsmann UniversityExecutive Education -
The Bank Of New YorkManagement Development Program -
Adelphi UniversityMarketing -
Adelphi UniversityCommunications
Frequently Asked Questions about Patrick Adams
What company does Patrick Adams work for?
Patrick Adams works for Cmoworks
What is Patrick Adams's role at the current company?
Patrick Adams's current role is Founding Partner.
What is Patrick Adams's email address?
Patrick Adams's email address is pa****@****ret.com
What is Patrick Adams's direct phone number?
Patrick Adams's direct phone number is +191741*****
What schools did Patrick Adams attend?
Patrick Adams attended Harvard Business School, Bertelsmann University, The Bank Of New York, Adelphi University, Adelphi University.
What are some of Patrick Adams's interests?
Patrick Adams has interest in Business, Food, Web Design, Clothing, Cooking, Children, Education, Celebrity Gossip, Environment, Fashion And Style.
What skills is Patrick Adams known for?
Patrick Adams has skills like E Commerce, Direct Marketing, Strategy, Digital Marketing, Marketing, Social Media, Marketing Strategy, Multi Channel Marketing, Integrated Marketing, Crm, Management, New Business Development.
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