Helping travelers/adventurers discover the latest gear via a highly curated/seasonal kit of the newest products. Helping brands connect with the end-user and gain insights like never before.*Jason Calacanis/Launch- June '19 Class

B2C Ecommerce: Email, SMS, Mobile App/Push, Influencer, Organic/Paid, CRO/Analytics, Marketing Automation, Persona Development/User Research, Customer feedback loops, UI/UX, Growth Hacking and optimizing unit economics for profitability.

• Oversee/analyze financials of brand portfolio ($6M to ensure each brand is profitable: Sales, royalties, minimum guarantees)• Manage all Brands- marketing (retail/eCommerce), sales, product categories, distribution channels, etc. • Work directly with CMO to create a seasonal marketing plan for each brand • Primary Liaison with all 300 brands/licensors (ie: NFL, NBA, MLB, NHL, Star Wars, Marvel, Surfer Mag, Snowboarding Mag, etc.)• Work with Brands on product placement in retail, product categories, engaging consumers, activating at events, influencers /ambassadors, etc. • Oversee creative for all designs, social posts, marketing material • Pull, manipulate, analyze raw sales data by design, product, channel for monthly & quarterly revenue comparisons• Manage all: RFPs, license contract negotiations/renewals, assist legal with redlining• Identify key licenses/brands that align with our target demographics. • Manage cross-functional teams to ensure project deadlines are met (art, marketing, production, tech)

- Lead effort on request for RFPs for Disney, Marvel Comics, Lucas Films, NFL, Collegiate Licensing Company. - Proposals include: Marketing plan, 3 year sales projections by channel, distribution, product categories. creative, -Develop social media strategies in conjunction with brands to drive traffic and revenue.- Work directly with the marketing team for timeliness and relevance of strategy/posts relating to our 300+ Licenses/Brands. - Use Google Trends and Google Analytics to evaluate consumer traffic- Develop and release new products on a weekly basis- working with clients on design, target demographics, product placement- Lead effort with audits (CLC,NFL)- Manage accounts for over 200 licensors including the NBA, NHL,NFL, MLB, Warner Bros, National Geographic and over 230 collegiate properties. - Retail & Direct to Consumer (website) sales projections for licensors, and for in-house use. - Pull raw data from server & website to aid in decision making (tracking products, growth, sales, website traffic, and for new licenses)- Run and submit royalty reports on a quarterly and monthly basis.- Work directly with the Accounting Department to ensure that royalty payments are made correctly and promptly to over 300 licensors.- Develop new clients in new markets to obtain licenses from to grow business, must be able to drive traffic and earn 10K+ in revenue per quarter.- Create and help implement marketing strategy for new product launch, web design, and landing pages. - Manage content onsite- adding new designs, pulling down designs, clients, categories that aren't generating revenue.

Oversaw/managed: site design/launch and all marketing channels

- Lead social listening and social media management for a new product launch ( $11 million company Body Glove).- Lead Social Media Management/ Promo idea generation for Julian Cohen ( Top Rated Wakeboarder), and District Scooters.- Created & Implemented Social contest "Rule Your District" user generated content submission for District Freestyle scooters, 250+ submissions from 10 countries, in 5 weeks. - Created and Implemented Social Media Guideline template for associates and other interns to follow for a variety of clients and social platforms. -Conducted research and help developed content and regular posts for Immersive Youth and our corporate clients- Helped create and implemented a social media playbook for corporate clients.-Produced weekly reports on client projects to analyze and monitor project performance-Built and updated outreach lists to increase online presence across all social media platforms-Assisted in writing copy -Assisted in brainstorming creative tactics for social media outreach and marketing efforts -Brainstormed and help create a B2B social strategy.-Monitored emerging social media tools, trends and applications, while collaborating with a diverse group of internal staff-Helped with project coordination and assisting with special projects as needed

-Monitored and posted on Social Media Platforms ( Twitter, Pinterest, Facebook, Instagram)- Integrated an automatic posting schedule for multiple platforms using Buffer App-Created and wrote blog content to increase consumer interest & brand awareness for H20 Audio-Took photographs and assisted with product shoots for new product advertisements-Raised brand awareness by creating content ideas for social media focused specifically on increasing customer interaction. - Conducted in-depth market research on the most efficient platforms/websites to use for branding and advertising. - Learned about team management and licensing with top athletes in the industry ( Michael Phelps, Natalie Coughlin, Greg & Laura Bennett, and Slater Trout)

-helped develop new telemarketing call system- researched volatility in Exchange Traded Funds (ETFs)- called on jumbo CD rates for various banks across the United States.