• Drive the development of product definition and solution plans to optimize the company's products and solutions• Oversee the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify product opportunities to expand market share• Optimize existing products/solutions alternatives and/or to create the next generation of new productsEstablish and manage pricing, performs build vs. buy analysis

Acquired by ACI Wordlwide

* Drive market research efforts and identify a successful approach to product branding/Appion brand recognition, advertising, wholesaler and contractor communication focused toward target audiences, social media, email blasts, educational/training announcements/flyers/comm/etc., plan for countering competitor products/product lines (ie. “Why Appion vs competitors?”) * Identify existing and new markets for our products and drive/support our expansion into these markets; research and analyze AC/R industry themes, emerging issues and trends to develop business plan and product marketing strategy * Develop a short term and long term Marketing Plan creating strategies for company growth and brand awareness; identify and outline the goals, efforts, manpower, strategy and budgets that will be required; work with management team and with CEO to ensure strategies/plans/goals are aligned across all departments of the organization; manage campaign implementation and planning - ensure day-to-day managements of campaigns and marketing team efforts * Regularly analyze market trends and existing marketing efforts to see what is working and what is not; hone existing/past efforts to align with what does work or has had a positive response/outcome; report key benchmarks and performance trends/outcomes * Identify shows/events worth attending and marketing efforts that should be applied on a case-by-case basis; create schedule for managing all shows, events and related marketing/advertising efforts; work with marketing team to ensure all event logistics are taken care of and ensure there is clear communication regarding details/logistics with people involved

Responsible for designing, creating, and delivering marketing programs to support the growth and expansion of company products and servicesWork independently and in concert with other department and team members in planning and executing internal and external communications programsDesign and manage the production and distribution of video, webinars, media releases, ads, brochures, newsletters, direct mail, website updates, investor communication & reporting, and other communications materialsTimed, planned and coordinated production, design, printing, photography, ad placement, and other servicesEducate target market about the benefits of the products and services

Lead collaboration efforts between Caterpillar and Regional Dealers as a point of contact to manage business portfolios and to facilitate strong working relationships between the organizations while working to direct long-term planning, budgeting, and decision-making.Provide support and guidance on the development of Customer Experience Programs for consistent interaction across the organization to drive loyalty which has resulted in an increase of Net Loyalty Scores by 5.2%.Responsible for supporting the Dealer Strategy for lead management to process and properly handle and nurture leads for opportunities to facilitate the increase of parts and machine sales.Consult with dealers to assist in the growth and development of marketing capabilities to support various marketing campaigns.Engage dealers in adoption of digital marketing strategies for creating and managing lead generation as well as nurturing eCommerce activities.

Create and manage project plans and schedulesCreate, track and manage estimates and budgetsOversee print production management and vendor coordinationResearch media outlet opportunities working with advertising reps and editorial staffWrite, edit and proof content on a variety of projects and plans, as assignedManage multiple, simultaneous project schedules working under direction of cross-functional team members, including internal and external resources

Develop and execute marketing strategies and tactics that support and maximize market share objectives, product launches, branding efforts and profitability targets. Works closely with cross functional teams to create and execute a cohesive marketing plan for each product line to effectively position each brand.Lead the successful marketing of assigned construction branded products Manage diverse attachment lines of assigned products and provide growth opportunities.Work closely with cross functional teams to create and execute cohesive marketing plans for assigned products.Develop and deliver high impact marketing packages and support materials required to successfully launch and support assigned products.Support the marketing of assigned products and services during the product and service life cycle through creative marketing tactics and brand building initiatives.Provide on time delivery of marketing materials that directly support market segment needs and market share targets.Analyze internal and external data sources and provide fact based marketing recommendations to ensure that quarterly and annual programs as well as pricing tactics support the operational targets.

Develop and execute marketing strategies and tactics that support and maximize market share objectives, product launches, branding efforts and profitability targets. Works closely with cross functional teams to create and execute a cohesive marketing plan for each product line to effectively position each brand.Lead the successful marketing of assigned construction branded products Manage diverse attachment lines of assigned products and provide growth opportunities.Work closely with cross functional teams to create and execute cohesive marketing plans for assigned products.Develop and deliver high impact marketing packages and support materials required to successfully launch and support assigned products.Support the marketing of assigned products and services during the product and service life cycle through creative marketing tactics and brand building initiatives.Provide on time delivery of marketing materials that directly support market segment needs and market share targets.Analyze internal and external data sources and provide fact based marketing recommendations to ensure that quarterly and annual programs as well as pricing tactics support the operational targets.

Brand development, web site traffic growth and web site User Interface. Developing brand strategy, website, newsletter and email marketing campaigns. Execute marketing programs to drive inbound leads. Manage national and international trade shows. Develop and communicate product messaging, brand management and copyright/trademark protection.

Manage the Partner Discount Program which provides discounts on DISH Network service to the employees of Fortune 500 companies.Responsible for customer acquisition via the Partner Discount Program. Responsible development of fiscal budgets and achieving activation goals. Developed marketing plans and strategies, both long and short-term, as well as implementation to obtain desired results.

Attend and participate in meetings on a regular basis, and special events as able.Participate on a standing referee committee of the board, and serve on ad-hoc committees as necessary.Help communicate and promote Colorado Elite Soccer Club mission and programs to the community.Became familiar with Colorado Elite Soccer Club finances, budget, and financial/resource needs.Helped establish the Annual Rock Cup Tournament for recreational soccer players.

Strategic marketing, product marketing, professional services marketing, marketing communications (collateral, web content, direct marketing campaigns), strategic, direct, communications and PR.

Responsible for customer relationship management/loyalty efforts across the U.S. business.Development of company-wide loyalty strategy to increase consumer retention and improve relationships through a multi-faceted program.Shifted company focus to consumer retention and CRM through database analyses, strategy development and presentations to key independent representatives and distributors.Respond to distributor and customer inquiries on products, programs and inquiries regarding product sales, collateral materials and promotions.Conduct research and focus groups with distributors, advertisers and customers for product development placement and demographic targets.Responsible for development and execution of sales collateral, promotions, pricing strategy, sales training and marketing plans.

Established alliances with builders, contractors and local government. Developed partnerships between Yale Investments and builders to broaden and enhance product offering. Delivered presentations to potential builders and customers in a pre-sales role.• Managed all facets of on-site large-scale land developments including high-density housing, mid-market developments, and high-end luxury homes.• Managed the development process, anticipated problems, and enabled the timely closing of acquisitions.• Scheduled, coordinated and supervised informational events for commercial prospects.• Negotiated agreements with government agencies for development, services and property rezoning.