Patrick Ashamalla Email & Phone Number

New York, Ny, Us

Los Angeles, Ca, Us

I implemented Korn Ferry's new P/D/E working model, moving from a centralized "agency" approach to a product-dedicated approach with level mapping to support the company's new Enterprise SaaS investments.Started growing the UX team with a six-month target to grow by 50% and fully form the UX Research practice, formalized the KFOne Design System team, and put DesignOps in place.During my brief tenure, I moved UX discussions from project and deliverables to measurable customer-focused, outcome-oriented UX.

San Jose, Ca, Us

I joined Whatfix as our first Vice President of Product Design. Since joining, I’ve transformed Design from a decentralized tactical approach to one of the most strategic Enterprise Design organizations in Digital Adoption. I formed Whatfix’s first UX Research, UX Writing, and Design Systems teams and made Accessibility a core part of our work. I also developed the strategy for bringing Product Design Leadership across all our functions and products. My teams defined the first-ever baselines for our product categories and brought several new products to market—moving Whatfix from a single product solution to a multi-product platform that’s essential to any large enterprise that’s serious about their digital transformation strategy.

Walldorf, Bw, De

I lead the work of 60+ globally distributed UX Researchers and Product Designers.Defined the Design Vision, Strategy and Principles that serve as the foundation for the fully-reimagined next generation of SAP SuccessFactors’ entire product portfolio.Implemented new research, strategy and design methods to drive rapid, test-driven innovation through increased customer and end-user engagement.I've established processes to increase collaboration and alignment across UX, Product Management and Engineering.Grew and shifted our Product Design practice to prioritize and deliver consumer-grade, mobile native solutions, which has enabled SAP SuccessFactors to simultaneously deliver features across iOS, Android and Responsive Web.Led the team to define new UI Components and Interaction Patterns for the iOS and Android versions of our design system. Established methods for other SAP lines of business to build off of what we defined in order to maintain consistency across the SAP product portfolio.

Walldorf, Bw, De

Defined the UX Strategy and Design Vision for SAP SuccessFactors' Next-Gen Cloud Learning Product.Built and grew a cross-functional team consisting of UX Research and Design to deliver solutions across web and mobile-native platforms.Established a customer engagement model to test and refine UX solutions from initial research, early stage prototyping, and throughout the product development life cycle. Served as member of SAP's Design Decision Board; led a global team made up of all of SAP's lines of business to define and create the latest version of the Fiori Design System.

Tysons, Va, Us

Stayed on for two years as a Partner after White64 acquired my company. I defined and established a comprehensive, high-value digital services stack and accompanying pricing model to turnaround the business suffering from significant revenue and workforce reductions. I established User Experience, Design, Technology, Project Management and Digital Leadership teams to meet the requirements of this new expansion.I defined and led the implementation of a new digital service model during the agency's early turnaround period that resulted in its highest annual revenue in over 15 years.I was responsible for the multi-million dollar increase in revenue within the existing client base and through new business development by shifting service offerings and implementing a value-based pricing model for key services, including user experience strategy, and product design.I also modernized the agency's communication and production methodologies to improve agency workforce efficiency by as much as 40% on key accounts.

Founded a digital agency that I eventually sold to White64.Grew the bootstrapped organization from a one-person operation to an award-winning multi-million dollar a year firm.Maintained an average year-over-year 20% profit margin from 2007 to 2013.Expanded the agency’s services into the B2B Enterprise Software, Publications, Telecommunications, and Technology industries.Managed the agency’s acquisition, client and personnel transition.

Kista, Stockholm, Se

Directed and steered the adoption of design, usability and user experience patterns for new and flagship web-based and desktop applications with global market penetration.Key AccomplishmentsSpearheaded the standardization of graphical user interfaces, visual assets, use of UI transitions and interactive timing across Ericsson’s enterprise application suite.Orchestrated the roll-out of updated design, usability and user experience standards across global design and engineering teams in North America, South America, Europe and the Middle East.

Vienna, Va, Us

Brought on in a dual-role capacity to replace previous VP of Marketing and Creative Director positions. Evolved the corporate messaging, brand rollout and communication plan. Led internal and off-shore teams to create UI solutions for flagship accounts. Key AccomplishmentsLaunched new company brand and corporate website at the ATG User Conference.Implemented and managed the internal SEO and SEM strategy.Coordinated and facilitated partnership communication and e-commerce solution strategies between project teams at ATG, IBM and McFadyen Consulting.Lead e-commerce user interface design solutions for FYE, Mercer, Procter & Gamble and Foot Locker.

Us

Worked with a 10-person web design team on the design and development of GSA intranet portals.Key AccomplishmentsEstablished HTML/CSS design systems to create consistency across multiple intranet repositories and transactional portals.Designed SharePoint modules for use in primary GSA portal.Designed and developed dynamic, reusable Flash tools and containers for use with GSA and private-sector client sites.

Designed and developed commercial and transactional sites for national companies in the entertainment, CPG and hospitality industries.Key AccomplishmentsWorked with the design and development teams to build the first ticket-purchasing system for Marcus Theatres.Designed and launched first transactional website for Baymont Inns & Suites that allowed users to book hotel stays through the site.Designed and launched the Miami-Dade County’s official economic development marketing communication site, The Beacon Council.Designed and launched No-Ad’s first commercial site, no-ad.com

Arlington, Va, Us

Brought on for a six-month contract position to lead the design and build of Raytheon’s Graphic Design and Publications intranet repositories.Key AccomplishmentsLed Raytheon’s Falls Church Engineering, Graphics and Publications teams in the content strategy, architecture, design and development of two intranet repositories designed to streamline the retrieval of corporate-wide graphic and publication assets.Moved internal design and communication responsibilities from Raytheon’s Garland office to the Falls Church office after defining corporate design and communication standards.

Designed and built HTML/CSS and Flash sites for organizations in the government, non-profit, and transportation sectors.Key AccomplishmentsDesigned and launched the new website for the U.S. Presidential Scholars Program.Designed YMCA’s corporate site.Designed the Acela brand site to communicate the launch of Amtrak’s new high-speed rail.