Patrick Ashamalla Email & Phone Number

New York, NY, US

Los Angeles, CA, US

I implemented Korn Ferry's new P/D/E working model, moving from a centralized "agency" approach to a product-dedicated approach with level mapping to support the company's new Enterprise SaaS investments.Started growing the UX team with a six-month target to grow by 50% and fully form the UX Research practice, formalized the KFOne Design System team, and.

San Jose, CA, US

I joined Whatfix as our first Vice President of Product Design. Since joining, I’ve transformed Design from a decentralized tactical approach to one of the most strategic Enterprise Design organizations in Digital Adoption. I formed Whatfix’s first UX Research, UX Writing, and Design Systems teams and made Accessibility a core part of our work. I also.

Walldorf, BW, DE

I lead the work of 60+ globally distributed UX Researchers and Product Designers.Defined the Design Vision, Strategy and Principles that serve as the foundation for the fully-reimagined next generation of SAP SuccessFactors’ entire product portfolio.Implemented new research, strategy and design methods to drive rapid, test-driven innovation through.

Walldorf, BW, DE

Defined the UX Strategy and Design Vision for SAP SuccessFactors' Next-Gen Cloud Learning Product.Built and grew a cross-functional team consisting of UX Research and Design to deliver solutions across web and mobile-native platforms.Established a customer engagement model to test and refine UX solutions from initial research, early stage prototyping, and.

Tysons, VA, US

Stayed on for two years as a Partner after White64 acquired my company. I defined and established a comprehensive, high-value digital services stack and accompanying pricing model to turnaround the business suffering from significant revenue and workforce reductions. I established User Experience, Design, Technology, Project Management and Digital.

Founded a digital agency that I eventually sold to White64.Grew the bootstrapped organization from a one-person operation to an award-winning multi-million dollar a year firm.Maintained an average year-over-year 20% profit margin from 2007 to 2013.Expanded the agency’s services into the B2B Enterprise Software, Publications, Telecommunications, and.

Kista, Stockholm, SE

Directed and steered the adoption of design, usability and user experience patterns for new and flagship web-based and desktop applications with global market penetration.Key AccomplishmentsSpearheaded the standardization of graphical user interfaces, visual assets, use of UI transitions and interactive timing across Ericsson’s enterprise application.

Vienna, VA, US

Brought on in a dual-role capacity to replace previous VP of Marketing and Creative Director positions. Evolved the corporate messaging, brand rollout and communication plan. Led internal and off-shore teams to create UI solutions for flagship accounts. Key AccomplishmentsLaunched new company brand and corporate website at the ATG User.

US

Worked with a 10-person web design team on the design and development of GSA intranet portals.Key AccomplishmentsEstablished HTML/CSS design systems to create consistency across multiple intranet repositories and transactional portals.Designed SharePoint modules for use in primary GSA portal.Designed and developed dynamic, reusable Flash tools and.

Designed and developed commercial and transactional sites for national companies in the entertainment, CPG and hospitality industries.Key AccomplishmentsWorked with the design and development teams to build the first ticket-purchasing system for Marcus Theatres.Designed and launched first transactional website for Baymont Inns & Suites that allowed users.

Arlington, VA, US

Brought on for a six-month contract position to lead the design and build of Raytheon’s Graphic Design and Publications intranet repositories.Key AccomplishmentsLed Raytheon’s Falls Church Engineering, Graphics and Publications teams in the content strategy, architecture, design and development of two intranet repositories designed to streamline the.

Designed and built HTML/CSS and Flash sites for organizations in the government, non-profit, and transportation sectors.Key AccomplishmentsDesigned and launched the new website for the U.S. Presidential Scholars Program.Designed YMCA’s corporate site.Designed the Acela brand site to communicate the launch of Amtrak’s new high-speed rail.