Patrick Awad Email & Phone Number

Paris, Fr

Région De Paris, France

Paris (75)

*** Marques Le Robert et Le Robert & Collins : ouvrages papier, logiciels, services, e-books, applications, site internetBudget géré : 500 k€ par anManagement d’un stagiaire et de CDD en fonction de l’activité- Principaux projets lancés : Hugo et les rois (300 000 lecteurs), Le Robert Correcteur (1er logiciel de service du Robert), Certification Le Robert (1ère certification globale en langue française), Le Robert 360 (tout nouveau modèle produit/commercialisation)- Édition et gestion de produits : participation au développement de nouveaux produits physiques et numériques sur les segments jeunesse et adulte. Études consommateurs qualitatives et quantitatives, définition intégrale du mix produit, suivi de la vie du produit, bilans d’activités, recommandations et actions, études satisfaction et prise en compte des remontées clients ainsi que terrain- Marketing stratégique et RP : plans de lancement et de communication BtoC, BtoB et BtoE- Marketing opérationnel : création de publicités, vidéos promotionnelles, bannières, coffrets - Trade marketing : réalisation d’argumentaires, présentations à la force de vente, conception et pilotage des PLV, catalogues, mise en place d’opérations et outils différenciés par réseau- Partenariats : développement de primes, échanges de visibilité et de marchandise- Web : refonte intégrale du site e-commerce www.lerobert.com, mise en place et optimisation de plans d’acquisition : SEO, SEA, e-maillings, affiliation, backlinks

Paris (75)

- Products: Rayman Origins, The Adventures of Tintin, The Smurfs, NCIS, Puzzler, Cosmic Family (iPad)…- Strategic marketing: establishing a wide audience strategy- Analysis, forecasts: benchmarks, sales forecasts, channel inventory follow-up- Operational marketing: ads creation (Print, TV, Cinema, Web), newsletters, creation and animation of a French Rayman Facebook page, community contests, reporting to the EMEA headquarter- Trade marketing: POS and giveaways briefs, pre-order campaigns, promotions support, presentations of the full Ubisoft line-up to retailers during Trade shows- Partnerships: Sony Pictures, Citel Vidéo, Casterman, Le Lombard, Pasquier, Haribo, NRJ Mobile…- Events management: projection of the Tintin film, Rayman fan day, Paris Games Week booth

Levallois-Perret (92)

- Products: Guitar Hero Warriors of Rock, DJ Hero 2, back-catalogue management- Strategic marketing: establishing a wide audience strategy- Analysis, forecasts: benchmarks, sales forecasts, channel and barn inventory follow-up- Operational marketing: ads creation and localization (Print, TV, Radio, Web, Outdoor), online community management (French Website and Facebook), weekly reporting to the UK headquarter - Trade marketing: POS and giveaways briefs, promotions support, launch of the first ‘Hero’ Mall Tour - Partnerships: Quick, Kellogg’s, Goom, Puma, Van’s, SFR, M6 Mobile, Paper Mate, Clan Campbell, Ricard, Radio FG, Europe 1, Ormedia, Only for DJ, AKG, Warner Music- Events management: summer music festivals booth, Guitar Hero launch event, Haribo Kids Cup, Paris Games Week and MICS booths and animation

Levallois-Perret (92)

- Products: Call of Duty Modern Warfare 2, Guitar Hero 5, DJ Hero…- Strategic marketing: competitive environment analysis, marketing plans, post-mortems - Operational marketing: ads creation and localization (Print, TV, Radio, billboard, Internet)- Trade marketing: POS and give-aways briefs, pre-orders campaigns, promotions support- Partnerships: Converse, Dr. Martens, Paco Rabanne, BlackBerry, M6 Mobile…- Events management: DJ Hero and CoD MW2 launch events, Activision booths on consumers shows

Paris (75)

- Products: Far Cry 2, Prince of Persia, Assassin’s Creed 2, Splinter Cell Conviction…- In charge of the "Broken Sword" game launch on Wii and Nintendo DS- Strategic marketing: competitive environment analysis, marketing plans, post-mortems - Operational marketing: ads creation, conception and drafting of newsletters, leaflets, sell sheets, press kits, taglines- Games presentations: consumers, retailers and press during consumers/trade shows and fan days

Rueil-Malmaison (92)

3 months - Full time - Internship- Set up of an IBM application, targeted at electronically monitoring and following up the status of mergers and acquisitions of the conglomerate

Paris (75)

4 months - Full time- Students reception, managed tasks such as collection of school fees, payments and verification of scholarships and exemptions

Paris (75)

- Monitored merchandise turnover, sales margins, buyback and competitors prices, improved merchandising

2010, Master In Marketing And Advertising

Année de césure entre le Master 1 et 2

2007, Bachelor In Economics And Management, Focus On Managerial And Industrial Economics

2004, Baccalauréat Série Scientifique, Option Mathématiques