Patrick Batson Email & Phone Number

Redmond, Washington, Us

Lead communications for CE&S Customer Engagements team.

• Teach principles and practices for conscious living.• Create books, articles, blogs, and videos offering practical guidance for cultivating self-love, compassion, and forgiveness. • Help clients realize positive life changes through personal consultation and energetic healing.• Lead consciousness workshops and meditation groups.

Raleigh, Nc, Us

• Rapidly developed comprehensive communications strategy for global change management initiative in field sales using ADKAR model.• Created messaging frameworks, communication templates, and executive communications.

Redmond, Washington, Us

• Led communications strategy and execution for global change management initiative in Customer Experience & Success, launching successfully in record time.• Created comprehensive communications plans using ADKAR model.• Wrote/edited messaging frameworks, executive communications, sales collateral, newsletters, and slide decks.• Analyzed program success metrics and drove insights forward into program strategy.• Collaborated with change communication champions across all geographies.• Developed and managed SharePoint portal for program information.

• Conducted industry and competitive research to identify market trends and opportunities and drove alignment between practice, sales, and delivery to capitalize on them.• Co-led regional client, prospect, and partner engagement strategy.• Created executive and public-facing communications, presentations, and sales collateral.• Provided executive presence alongside sellers in prospect meetings.

Ann Arbor, Mi, Us

• Conducted comprehensive industry and competitive research and drove insights into go-to-market strategy.• Developed breakthrough market segmentation strategy by combining internal customer and financial data with industry data to pinpoint $100M mid-market opportunity.• Led cross-functional sales training v-team with representatives from marketing, product, and sales.• Led multi-day customer focus groups with senior decision-makers in NA, LATAM, APAC, and EMEA.• Consulted on development of public-facing corporate communications.

• Drove sales, marketing, and PR strategy—both B2B and B2C—for start-up consumer products company.• Identified new market opportunities by analyzing industry and consumer data.• Collaborated in development of GTM strategies and led execution in sales and marketing.• Developed and led execution of multichannel marcomm strategy—including web, social, and PR—leading team of seven and contributing strongly to 800% sales growth. • Through strategic marketing communications and direct sales, built successful relationships with national retailers, distributors, and resellers, including Nordstrom, Saks 5th Avenue, Zulily, Amazon, Tesla, and QVC.• Led robust digital marketing strategy on limited budget, increasing B2C sales by over 300%.• Wrote and edited marketing and PR collateral, policy documents, and executive communications.

Seattle, Washington, Us

• Co-founder of digital marketing and technical staffing agency serving enterprise customers like Microsoft.• Through customer-centric approach to service delivery and relentless attention to quality, co-led establishment of successful brand that achieved annual revenue of $10M. • Through progressive management techniques, co-led growth of high-performing team from two to over 75. • Established collaborative and caring corporate culture that consistently attracted and retained top talent. • Negotiated dozens of successful contracts and built long-standing client relationships through transparent and collaborative approach to business development.• Co-managed $2.8M OPEX budget.• Consulted personally for clients on GTM, digital marketing, and communications strategy.

Redmond, Washington, Us

• Developed and executed online marketing strategies for Microsoft server products on Microsoft.com and for internal worldwide knowledge-sharing program.• Managed editorial/production teams and directed editorial strategy for multiple products.• Increased online exposure for server products by over 200%.• Increased global participation in employee knowledge-sharing program by 46% in one year.• Directed successful event for 6500 attendees at Microsoft Global Briefing. • Promoted from Technical Editor to Digital Marketing Team Manager in only three months.

Bothell, Wa, Us

• Led marcomm strategy to successfully recruit first two student cohorts.• Managed admissions and counseled both prospective and enrolled students.• Managed accreditation application process and created long-form supporting documentation, resulting in successful accreditation.• Taught business writing as adjunct faculty.

Wrote and edited chapters, case studies, and study questions for college-level business and management textbooks published by Prentice Hall, including "Business Today" and "Business Communication Today".

Mba, Marketing And International Relations

B.A., Religious Studies - Zen Buddhism