Patrick Bauernfeind

Patrick Bauernfeind Email and Phone Number

Head of Marketplaces and Retail Media @ Nakoa.Digital
Bavaria, Germany
Patrick Bauernfeind's Location
Bavaria, Germany, Germany
About Patrick Bauernfeind

Supporting clients in building and scaling their marketplace and D2C business10 years of strategic, operative and leadership experience in digital marketing, e-commerce and business development including DTC, Marketplaces, SEO, PPC (SEA), Display, Programmatic, Video, Paid Social, Marketing Automation and Retail Media. Interested in the big picture to create value for companies and clients. Feel free to leave a message or send an invite if you want to get in touch.

Patrick Bauernfeind's Current Company Details
Nakoa.Digital

Nakoa.Digital

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Head of Marketplaces and Retail Media
Bavaria, Germany
Website:
nakoa.digital
Employees:
13
Patrick Bauernfeind Work Experience Details
  • Nakoa.Digital
    Head Of Marketplaces And Retail Media
    Nakoa.Digital
    Bavaria, Germany
  • Nakoa.Digital
    Head Of Marketplaces & Retail Media
    Nakoa.Digital May 2020 - Present
    München, Bayern, Deutschland
    - Increased marketplace revenue by a factor of 25- Thought leader and speaker- Leading and developing full-time employees and freelancers including professional and disciplinary leadership- Created and expanded product portfolio to ensure 360° support on marketplaces including strategy, operations, content, marketing and data- Product and Business Development focus marketplaces & retail media, including negotiating and setting up contracts and partnerships to ensure rapid… Show more - Increased marketplace revenue by a factor of 25- Thought leader and speaker- Leading and developing full-time employees and freelancers including professional and disciplinary leadership- Created and expanded product portfolio to ensure 360° support on marketplaces including strategy, operations, content, marketing and data- Product and Business Development focus marketplaces & retail media, including negotiating and setting up contracts and partnerships to ensure rapid growth- Key Account Management on C-Level- Supervising all operational activities with focus on retail media and marketplaces- Creating and presenting workshops, webinars, pitches and client presentations- Creating and maintaining processes and reportings to increase organisational efficiency- Supporting clients in interim marketing lead positions Show less
  • Nakoa.Digital
    Digital Marketing Manager
    Nakoa.Digital May 2018 - Apr 2020
    München Und Umgebung, Deutschland
    - International Consulting- Key Account Management- SEO Consulting- SEA, Video, Display and Social Media PPC Full Management- Programmatic Display, Video, Audio Management- Digital Marketing Automation- Marketplace Marketing Full Management
  • Steinhoff International
    Performance Marketing Manager
    Steinhoff International May 2017 - Mar 2018
    München Und Umgebung, Deutschland
    - Consulting Clients regarding SEO projects to help improve their SEO rankings and organic performance- Full Management of Clients SEA and Facebook PPC accounts- Managing GDN display and YouTube video campaigns- Leading Programmatic Display and Video integration- Introduction of Amazon Marketing setups to improve performance- International Travelling and Consulting to different cultures and countries
  • Refined Labs Gmbh
    Junior Account Manager
    Refined Labs Gmbh Nov 2016 - Apr 2017
    München, Deutschland
    - Key Account Management- Customer Relationship Management (CRM)- Gaining Expertise in Tracking, Bid Management and Cross-Channel Marketing- Analysing Customer Journeys
  • Quisma – Part Of Groupm Connect
    Sea Manager
    Quisma – Part Of Groupm Connect Apr 2015 - Jan 2016
    München Und Umgebung, Deutschland
    Search Engine Advertising (SEA) Department- Setup of SEA campaigns- Reporting KPIs to clients- Keyword research- Advanced Excel usage for reports- Performance Analysis and Optimization of AdWords accounts
  • Quisma – Part Of Groupm Connect
    Seo Manager
    Quisma – Part Of Groupm Connect Aug 2014 - Jan 2015
    München Und Umgebung, Deutschland
    Search Engine Optimization (SEO) and Conversion Optimization (CO) Department- Optimizing Clients pages on a SEO On- and OffPage Basis- Reporting of SEO KPIs to clients using well known SEO tools- Attending SEO, CO, SEA and Data Intelligence courses for additional online marketing knowledge

Patrick Bauernfeind Education Details

Frequently Asked Questions about Patrick Bauernfeind

What company does Patrick Bauernfeind work for?

Patrick Bauernfeind works for Nakoa.digital

What is Patrick Bauernfeind's role at the current company?

Patrick Bauernfeind's current role is Head of Marketplaces and Retail Media.

What schools did Patrick Bauernfeind attend?

Patrick Bauernfeind attended Fom Hochschule Für Oekonomie & Management, Hochschule Für Angewandtes Management.

Who are Patrick Bauernfeind's colleagues?

Patrick Bauernfeind's colleagues are Jamie Harris, Franziska Leugers, Alina Wagner, Mahdi Cossentini, Bas Sanderink, Marc Setzer, Zeynep Macit.

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