Patrick B. Cherry Email & Phone Number

Cupertino, California, Us

Responsible for building strategic partnerships across a range of creators fromTV/Film, Sports, Music and Digital Media Networks. Lead global sports strategy responsible for developing go-to-market plans, managing external partnerships with sports leagues, networks + athletes while also collaborating with internal stakeholders.Helped to disrupt the podcast industry by launching Apple Podcasts Subscriptions enabling creators to monetize their content on a global scale.Consulting on creative development, content strategy, marketing and monetization.

Cupertino, California, Us

Responsible for driving growth of Apple Music subscription revenue thru third party deals. Negotiated deal terms and established partnership architecture. Brokered marketing and promotional campaigns while securing sizable media spends and volume commitments.

New York, Ny, Us

Strategic development and execution of 360 marketing campaigns for ATL and BTL activities.Forging new partnerships which serve as a catalyst for growthOptimizing partnerships to deliver innovative solutions and disruptive tactics.I have the pleasure of working with an impressive list of Fortune 50 corporations, progressive media and creative agencies, major sports leagues and talented individuals across industries.

New York, Ny, Us

Co Chair for African Ancestry Affinity Group Co Chair for Siempre Orgullo Latino Affinity Group

New York, Ny, Us

• Stimulated growth within ten automotive partnerships through the successful management of marketing programs resulting in increased conversion rates and subscriptions.• Defined strategic direction and marketing mix for each partnership in order to execute marketing activities to targeted audiences. • As Brand ambassador, responsible for ensuring SiriusXM’s core values are upheld and amplified within all partner marketing activities.• Collaborated with advertising agencies to develop and execute marketing activities that were aligned with partnership goals.• Created and reviewed all content produced for traditional media (TV, print, radio) and digital media (web, social, mobile) projects..• Planned and executed on-site activations at major sporting, music and life style events resulting in increased brand awareness and perception by audiences.

New York, Ny, Us

• Managed email, direct mail and telesales marketing channels while conducting analysis of marketing database to segment customers and optimize offers. • Wrote and modified business documents and technical requirements for new and existing direct marketing campaigns. • Conducted ad hoc research and marketing database mining in order to establish benchmarks and identify trends.

New York, Ny, Us

• Established Subsoniq Radio’s business strategy and brand positioning which translated to the underlying guidelines for operations and partnerships.• Cultivate mutually beneficial relationships with partners that have resulted in progressive co-branded online/offline engagements, elevated brand awareness and increased audience. • Created and managed branding activities that continue to support Subsoniq Radio’s role as an invaluable platform for the progressive hip-hop culture.• Plan and implement integrated marketing communications across digital and non-digital platforms to drive digital streaming and downloads, website page views and sharing of media. • Supervise content production for Subsoniq Radio’s website, weekly announcements, Facebook, Twitter and YouTube• Collaborate with creative agencies and team in the development of logo, merchandise and other branded assets.• Negotiate contracts between content distributors to ensure favorable terms and abidance of conditions. • Conduct surveys of listener base to solicit for feedback regarding listening preferences, trends and topics surrounding the music culture and emerging growth opportunities.

New York, Ny, Us

• Managed day-to-day operations across 8 automotive partnerships and six Tier 1 suppliers, serving as central point of contact for program launches.• Spearheaded partner planning and test coordination for operational enhancements projects that resulted in increased efficiencies between business systems and decreased operational costs.• Developed data reporting tool to perform complex analysis and modeling of partner data in order to establish metrics and mitigate potential issues.

Dallas, Tx, Us

• Assisted in the launch of the Voice-Over-IP (VoIP) service, responsible for defining product portfolio and operational processes, while establishing business relationships with vendors and distribution partners.• Guided new partnerships through the RFP, contract review, testing, partner integration and product launch.• Managed the product planning and forecasting for $5M inventory budget allowing for the timely execution of purchase orders and management of inventory levels.• Collaborated with Brand team to help position VOIP as category leader to business and consumer market.

Executive Education, Business Of Entertainment, Media And Sports

School Of Professional Studies, Integrated Marketing

Ba, Economics

Business