Patrick B. Cherry work email
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Patrick B. Cherry personal email
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Patrick B. Cherry phone numbers
Patrick is a versatile executive with a proven track record working with top-tier brands and talent across Entertainment, Media and Sports. His expertise lies in bridging the gap between business and creativity, and Patrick has consistently delivered innovative solutions that have moved the needle (and culture). He excels in navigating the "grey space" between these two worlds, leveraging his insights and experience to drive bottom-line results. In addition to Patrick's professional accomplishments, he is deeply committed to social impact and community building. He has taken a leadership role in various initiatives that aim to effect positive change and create meaningful impacts within communities.A partial list of partnerships and co-collaborators that Patrick has worked with:Sports Leagues- National Football League- Major League Baseball- Major League Soccer- National Basketball Association - FIFA- NASCARMedia- NBC-Universal - The Walt Disney Company- Paramount- Fox Entertainment- CNN- Conde Naste- Springhill/Uninterrupted - Wave Sports & Entertainment - Barstool Sports- Dot Dash Meredith- WNYC- Religion of Sports- TED- Essence - Red Bull and Red Bull Music Academy- Blavity- CRWN Media- The FADER- Claima Studios - The Orchard Agencies- WME- CAA- UniWorld Group- Global Team Blue- Blavity- HZDG- Publicis- Saatchi & Saatchi- Media Arts LabAutomotive- Mercedes Benz- Lamborghini - Ford Motor Company- Lincoln Motor Company- Volkswagen - Audi- Subaru of America- Rolls Royce- Porsche- FIAT- SEATBusiness Resource Groups- N.A.M.I.C- HBCU Alumni Assoc.- National Black MBACommunity- Propel Center- Ford Fund/Men of Courage - United Negro College Fund (UNCF)- The National Parks Foundation- Big Brothers and Big Sisters- Re:Imagine ATL- Afterschool All-Stars
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Creator Partnerships, PodcastsApple Sep 2021 - PresentCupertino, California, UsResponsible for building strategic partnerships across a range of creators fromTV/Film, Sports, Music and Digital Media Networks. Lead global sports strategy responsible for developing go-to-market plans, managing external partnerships with sports leagues, networks + athletes while also collaborating with internal stakeholders.Helped to disrupt the podcast industry by launching Apple Podcasts Subscriptions enabling creators to monetize their content on a global scale.Consulting on creative development, content strategy, marketing and monetization. -
Global Business Development And Partnerships, MusicApple Jul 2018 - Sep 2021Cupertino, California, UsResponsible for driving growth of Apple Music subscription revenue thru third party deals. Negotiated deal terms and established partnership architecture. Brokered marketing and promotional campaigns while securing sizable media spends and volume commitments.
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Sr Director, Partnership MarketingSiriusxm Jan 2014 - Jun 2018New York, Ny, UsStrategic development and execution of 360 marketing campaigns for ATL and BTL activities.Forging new partnerships which serve as a catalyst for growthOptimizing partnerships to deliver innovative solutions and disruptive tactics.I have the pleasure of working with an impressive list of Fortune 50 corporations, progressive media and creative agencies, major sports leagues and talented individuals across industries. -
Inclusions And Diversity LiaisonSiriusxm Jan 2014 - Jun 2018New York, Ny, UsCo Chair for African Ancestry Affinity Group Co Chair for Siempre Orgullo Latino Affinity Group
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Sr.Manager, Automotive Partnership MarketingSiriusxm Sep 2012 - Jan 2014New York, Ny, Us• Stimulated growth within ten automotive partnerships through the successful management of marketing programs resulting in increased conversion rates and subscriptions.• Defined strategic direction and marketing mix for each partnership in order to execute marketing activities to targeted audiences. • As Brand ambassador, responsible for ensuring SiriusXM’s core values are upheld and amplified within all partner marketing activities.• Collaborated with advertising agencies to develop and execute marketing activities that were aligned with partnership goals.• Created and reviewed all content produced for traditional media (TV, print, radio) and digital media (web, social, mobile) projects..• Planned and executed on-site activations at major sporting, music and life style events resulting in increased brand awareness and perception by audiences.
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Manager, Customer Retention MarketingSiriusxm Mar 2011 - Sep 2012New York, Ny, Us• Managed email, direct mail and telesales marketing channels while conducting analysis of marketing database to segment customers and optimize offers. • Wrote and modified business documents and technical requirements for new and existing direct marketing campaigns. • Conducted ad hoc research and marketing database mining in order to establish benchmarks and identify trends.
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Subsoniq Radio Brand ManagerSiriusxm Jan 2007 - Aug 2012New York, Ny, Us• Established Subsoniq Radio’s business strategy and brand positioning which translated to the underlying guidelines for operations and partnerships.• Cultivate mutually beneficial relationships with partners that have resulted in progressive co-branded online/offline engagements, elevated brand awareness and increased audience. • Created and managed branding activities that continue to support Subsoniq Radio’s role as an invaluable platform for the progressive hip-hop culture.• Plan and implement integrated marketing communications across digital and non-digital platforms to drive digital streaming and downloads, website page views and sharing of media. • Supervise content production for Subsoniq Radio’s website, weekly announcements, Facebook, Twitter and YouTube• Collaborate with creative agencies and team in the development of logo, merchandise and other branded assets.• Negotiate contracts between content distributors to ensure favorable terms and abidance of conditions. • Conduct surveys of listener base to solicit for feedback regarding listening preferences, trends and topics surrounding the music culture and emerging growth opportunities.
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Senior Manager, Automotive Partner OperationsSiriusxm Aug 2006 - Mar 2011New York, Ny, Us• Managed day-to-day operations across 8 automotive partnerships and six Tier 1 suppliers, serving as central point of contact for program launches.• Spearheaded partner planning and test coordination for operational enhancements projects that resulted in increased efficiencies between business systems and decreased operational costs.• Developed data reporting tool to perform complex analysis and modeling of partner data in order to establish metrics and mitigate potential issues.
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Sr. Marketing ManagerAt&T Jun 2002 - Apr 2006Dallas, Tx, Us• Assisted in the launch of the Voice-Over-IP (VoIP) service, responsible for defining product portfolio and operational processes, while establishing business relationships with vendors and distribution partners.• Guided new partnerships through the RFP, contract review, testing, partner integration and product launch.• Managed the product planning and forecasting for $5M inventory budget allowing for the timely execution of purchase orders and management of inventory levels.• Collaborated with Brand team to help position VOIP as category leader to business and consumer market.
Patrick B. Cherry Skills
Patrick B. Cherry Education Details
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Harvard Business SchoolMedia And Sports -
New York UniversityIntegrated Marketing
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Rutgers UniversityEconomics
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North Carolina Agricultural And Technical State UniversityBusiness
Frequently Asked Questions about Patrick B. Cherry
What company does Patrick B. Cherry work for?
Patrick B. Cherry works for Apple
What is Patrick B. Cherry's role at the current company?
Patrick B. Cherry's current role is Creator Partnerships at Apple Podcasts.
What is Patrick B. Cherry's email address?
Patrick B. Cherry's email address is no****@****ail.com
What is Patrick B. Cherry's direct phone number?
Patrick B. Cherry's direct phone number is +190842*****
What schools did Patrick B. Cherry attend?
Patrick B. Cherry attended Harvard Business School, New York University, Rutgers University, North Carolina Agricultural And Technical State University.
What skills is Patrick B. Cherry known for?
Patrick B. Cherry has skills like Strategic Planning, Project Management, Product Marketing, Data Analysis, Marketing, Relationship Marketing, Forecasting, Brand Awareness, Integrated Marketing, Segmentation, Brand Management, Digital Marketing.
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