Worked across multiple departments as JOOLA transitioned from a historic cornerstone of the table tennis world to the most innovative and top selling brand in the sport of pickleball. Within the D2C marketing department, launched new sales channels including email, paid search, social paid search, Google Merchant Center feeds, as well as assisting in SEO efforts and managing Google Analytics. Simultaneously worked in a Key Accounts Sales role managing relationships with some of JOOLA’s largest accounts including Walmart, Wayfair, Target, Costco, and their Canada market subsidiaries. This included product pitches, bid submissions, import order trafficking, catalog maintenance, and ensuring JOOLA items had the greatest opportunity for visibility on each retailer’s site. Additionally managed all aspects of retail media for platforms such as Amazon Marketing with Pacvue, Walmart Connect, Wayfair Sponsored Search, Instacart, and Google Shopping.

Launched rebranded and redesigned e-commerce website www.joolausa.com. Included the implementation of email marketing, facebook advertising, blogging, content marketing, and SEO copywriting.

Rebuilt email marketing channel from untracked afterthought to become the leading revenue generator for e-commerce sites CocoaVia.com and goodnessKNOWS.com.Reduced Google Ads cost 73% while simultaneously increasing revenue 82% by eliminating unprofitable keywords, restructuring the campaigns, and better bidding strategies. Utilized Google Analytics and Heat Mapping to identify long term structural changes and short term fixes to improve conversion paths, user experience, and website performance. Improved online customer service experience through social media with faster response times and one to one engagements.

Managed high profile social media accounts for the leader in women’s health. Implemented review processes that maintained accuracy while staying relevant in fast pace of social media trends. With an average of 7+ posts a day, created a balance between revenue generating communications and those that built brand equity. Managed team that sent over 100 segmented emails monthly with a heavy focus on event and product marketing.

Evolved from a profit focused marketer into a health communicator. Expanded APHA’s reach via email and social media platforms to help the association strengthen the public health workforce and influence public policy.

Coordinated marketing partnerships and programs for email lead generation.

Managed Google, Yahoo, and MSN PPC campaigns for DiscoveryStore.com Merchandized Amazon products

Managed Paid Search and Affiliate programs for www.Soccer.com and www.Lacrosse.com. Other responsibilities included web analytics, merchandising, and email marketing.

Responsible for in-depth knowledge of soccer and lacrosse to assist customers and employees Developed and implemented product knowledge training and certification program

Developed and executed plan for hiring students from area universities Conducted interviews and selected qualified candidates

Assisted customers with high level customer service issues Utilized suggestive sales techniques to increase average order size

Coordinated grassroots marketing events for Lacrosse.com Focused efforts on customer acquisition and lead generation